Senior Manager, Product Marketing

Senior Manager, Global Brand Marketing | Games
San Mateo, CA or Bend, OR (Hybrid)

The Senior Manager, Global Brand Marketing will be responsible for leading our global live service marketing and business team. The successful candidate will be responsible for the creation and management of end-to-end global plans that drive growth and profitability for our game. The role involves coaching teams to define and create plans that drive acquisition of new players, engagement and retention of existing players, and re-engagement and reclaim of previous players.

Responsibilities:

Marketing and Brand Strategy

• In partnership with our studios, own the live service marketing strategy and annual marketing plans
• Create and drive approval of promotional and growth plans to deliver on business performance, player acquisition & engagement targets across our portfolio of live service titles
• Define global brand and product strategy, including positioning, unique selling points, and go-to-market approach based on strategic target audiences, market, and player insights.
• Develop best-in-class live service strategy, including direct to consumer, always-on, content strategy for Games as a Service.
• Ensure consistent representation of brands’ global activations while overseeing tactical execution on global campaigns for multiple titles.
• Distill large volumes of consumer feedback into tangible and actionable insight that the studio team can use to optimize player experience, strategy & execution throughout the season.
• Responsible for growth and development of direct reports. Coach team members to intensely track business results, and impact on weekly, monthly, quarterly business performance. Use data to create tactical action plans and long-term business plans
• Manage internal creative teams and external agencies to deliver key marketing and creative assets and programs while ensuring alignment across multiple stakeholders
• Accountable for the success of the global marketing campaign.
• Financial responsibility for marketing strategies, initiatives and advertising related efforts

Requirements:

• Proven experience leading a small team of marketing professionals
• Expertise in assessing and building new business models with players in mind
• Deep understanding of and experience working on live service experiences and direct to consumer digital businesses.
• History of developing strong partnerships with game development studios
• Demonstrated record of success in developing high impact global consumer strategies, mass market marketing campaigns, brand marketing, and direct to consumer performance-based marketing, for a portfolio of games/services.
• Must have broad experience and understanding of all facets of the marketing discipline including consumer insights, product positioning, consumer promotions, online innovation and creative development.
• Experience with digital product offerings on mobile and PC platforms, a plus.
• Ability of influencing and engaging external and internal stakeholders in a franchise brand vision.
• Strong passion for video gaming is essential.
• 8+ years of brand and product marketing.
• At least a bachelor's degree in business administration or equivalent (MBA a plus)

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