Senior Manager, Product Marketing

Senior Manager, Product Marketing

Our mission starts with you!

More than 45 years ago, Vanguard founder John C. Bogle transformed the industry when he built an investment management firm owned by its clients. A simple but revolutionary idea that a mutual fund company should be managed in the sole interest of its funds' investors. Rather than being publicly traded or owned by a small group of individuals, The Vanguard Group, Inc., is owned by its U.S.-domiciled funds and ETFs. Those funds, in turn, are owned by their investors. This unique mutual structure aligns our interests with those of our investors and drives the culture, philosophy and policies throughout Vanguard worldwide. As a result, Canadian investors benefit from Vanguard's low costs, client focus, stability and experience. In this role you will lead Product Marketing teams charged with multi-year marketing plans, applying deep expertise and product market knowledge. Your teams will support building out deep product ecosystem for existing and new products.

Core responsibilities

• Leads the product marketing strategy for the respective area of the business. Partner with various stakeholders in sales, client services, product management, and investment management to align marketing team's objectives to cross-functional priorities and execute marketing plans. Approves marketing budgets.
• Mentors and coaches crew to ensure they develop and maintain a broad knowledge and awareness of the product marketing industry forces, competition, and trends to act as a trusted advisor in developing marketing strategies.
• Leads specialists and managers to provide insight on best practices and assist team with obstacles. Helps establish the vision for competitive product marketing strategy, planning, measurement, and relationship management for a team of marketing managers. Ensures the team meets tactical and strategic objectives and overall business strategy. Drives effective cost analyses and cost-effective solutions as part of the product marketing decision process.
• Communicates with stakeholders, leaders, team members, management, and department partners to ensure that requirements and priorities are understood. Monitors product marketing activity, progress, and results and submits regular status reports to management and internal and external stakeholders.
• Drives the development of a continuous feedback loop to gather input from sales, client services, and other partners regarding business needs. Proactively identify opportunities to improve positioning of topics critical to the business area.
• Leads the development of marketing tracking methodology to set parameters of success based on relevant data, analytics, and desired results that are measurable. Leverages these measures to regularly share updates on the status of marketing efforts.
• Ensures all steps are taken to mitigate risk and maintains control, compliance, audit, and legal requirements in marketing plans. Maintains an appropriate level of technical marketing and business knowledge to support program implementation.
• Manages business processes and functions to ensure business objectives are met while ensuring it's done in compliance with applicable rules and regulations. Achieves compliant quality performance levels.
• Participates in special projects and performs other duties as assigned.

What it takes

• Minimum eight years related work experience, five years of marketing experience.
• Broad knowledge of Vanguards investment product line-up and an understanding of the overall investment markets.
• Experience working with advisors and sales.
• Proven investment product marketing expertise.
• Undergraduate degree in Finance or equivalent experience required. Graduate degree preferred.
• CFA preferred.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.