Senior Manager, Prospect Activation

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

Operates as a subject matter expert for the value and income constrained segment, working with Director, Prospect Activation to develop and execute audience-led go-to-market acquisition and optimization plans that highlight how the Comcast product suite aligns to the unique needs of those groups. This includes growth-oriented marketing programs & investment decisions to win new internet and mobile customers, grow awareness of the Xfinity's value portfolio, Internet Essentials (IE) and prepaid internet products, as well as support enrollment in the Affordable Connectivity Program (ACP). Works in close partnership with cross-functional teams (HQ and field, across both the Corporate and Cable teams) for critical input into strategic initiatives and execution plans. The ideal candidate will be a strategic thinker with business and political savvy combined with a track record of operational success. Looking for a strong collaborator and self-starter who is comfortable operating independently and capable of managing projects from conception to execution with minimal involvement from their manager.

Job Description

Core Responsibilities

• Partners with other members of the Growth Operations team to align strategies for the value and income constrained segments, considering the balance and interplay of national, regional and local activation.
• Supports headquarters and field engagement teams, building and managing a full ecosystem approach to grow customer relationships with the value and income constrained audiences, orchestrating internal partners and external program elements across marketing, sales, product, PR, government affairs, community investment and beyond.
• Accelerate and optimize value and income constrained audience growth with ACP, driving growth with subsidy programs for internet and mobile product suite.
• Inform and partner on value and income constrained segment activation within other programs and channels such as movers, students, event marketing.
• Manage in-quarter plan adjustments and optimizations as needed to meet business objectives.
• Assess performance and return of Income Constrained programs and investments, feeding insights back in to inform strategies/plans/programs.
• Maintain a consolidated national and division income constrained marketing POR.
• Prioritizes partnership and collaboration to influence execution that achieves shared goals in a highly matrixed environment.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Minimum Requirements

• 7-10 years of experience in strategy, marketing, product or sales
• Strong business acumen to be able to work cross functionally with many different teams in a matrixed environment
• Natural collaborator with exceptional stakeholder management skills
• Proven success with developing creative ideas for go to market strategies and executing on those ideas
• Comfortable working through ambiguity on projects and can look at the bigger picture to develop a strategic plan
• Ability to leverage data to tell a story on key findings and learnings
• Self-starter and able to take ownership of projects

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality-to help support you physically, financially and emotionally through the big milestones and in your everyday life.

Please visit the benefits summary on our careers site for more details.

Education

Bachelor's Degree (Required)

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relative Work Experience

7-10 Years

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.