Senior Manager, Retail Education

About You

Nutrafol's Retail team is seeking a Senior Education Manager who is a highly self-motivated, education and sales-driven professional with a background of 8+ years in developing  successful education and event programs. This person will be responsible to meet and exceed annual sales plans against key commercial objectives, successfully working with a field team and building & maintaining strong retailer relationships. In addition, the  Senior Education Manager will develop and mentor a team of Regional Managers and Sales and Education Executives. Ideally, this candidate is experienced in hair and wellness, with a deep understanding of the open-sell, multi-branded environment.   

Location: While Nutrafol is a remote-first company, this role requires the successful candidate be based in or near the NYC or LA Metro Areas due to the frequent (~30%) on-site presence needed for in-store events & training.

Responsibilities

• Strategy: Develop and execute a strategic education plan that aligns with Nutrafol goals and objectives
  • Develop education and event strategies to improve all Retail initiatives
  • Serve as key strategic Retail education voice through partnerships with Sales, Marketing, and internal  Education players on key launches and initiatives to define product positioning and selling strategies
  • Communicate market activity and competitive intelligence through an active engagement process with VP of Retail and Director, Retail Sales, Education and key opinion leaders to determine customer needs and territory growth opportunities.
  • Stay current on beauty industry education trends and activations, constantly thinking outside the box for education and sales development,  events, etc
• Training & In-store education and sales development
  • Develop and deliver brand and product knowledge onboarding content to new field team employees
  • Develop the Nutrafol Field Team to be leaders in education and sales through training, sales development and by creating growth opportunities to establish Nutrafol as the  hair thinning authority
  • Lead monthly Field Sales & Education training calls for product launches, events, and other training questions and opportunities as they arrive
  • Support Regional Managers in building elevated training and sales opportunities
  • Ensure the Sales team is consistently informed and aligned with all Education and Event programs and objectives by regularly attending monthly meetings and with in store ongoing training / development
  • Manage Retail Sales Field Team's performance to ensure the Nutrafol brand standards are upheld and regular performance & development meetings are conducted (monthly or bimonthly)
• Manage programs contributing to the overall budget of the Retail Sales department; including expense planning, reconciliation of departmental expenses, and involvement in future budget planning
• Evaluate and improve current Retail education and scale for growth and new market launches
• Work closely with Sales and Marketing teams to ensure consistent, universal messaging
• Provide coaching and strategic direction to Regional Managers and Sales and Education Executives, serving as a mentor and role-model to field team members
• Create and analyze data related to education initiatives and make recommendations to optimize ROI

Qualifications:

• 8+ years experience in Retail Sales and Haircare/Beauty/Wellness education 
• Expert in developing education and event strategies for field teams and key accounts
• Confident leadership style with excellent training and development skills
• Excellent verbal and written communication skills with both retail partners and internal stakeholders
• Collaborative, flexible, and adaptable, with the ability to embrace change and quickly pivot when needed
• Budget development experience
• Experience creating programs that drive sales and build team momentum
• People Management experience, including leading remote/distributed teams
• Solution-oriented with strong analytical thinking skills and a strategic approach
• A proactive leader willing to take initiative and lead by example
• Proficient with Microsoft Office Suite (Outlook, Word, PPT, Excel) and Apple (iPad/apps)
• Up to 30% travel/on-site presence required in the LA & NYC Metro Areas; must be flexible for this need to change as this new role becomes established