Senior Manager, Retention Marketing

Founded in 2010, CLEAR’s mission is to create frictionless experiences. With more than 12+ million members and hundreds of partners across the world, CLEAR’s identity platform is transforming the way people live, work, and travel. Whether it’s at the airport, stadium, or right on your phone, CLEAR connects you to the things that make you, you - making everyday experiences easier, more secure, and more seamless. Since day one, CLEAR has been committed to privacy done right. 

As a Senior Manager, Retention Marketing,  your key responsibility will be to own execution and help guide strategy for the retention arm of our CLEAR Plus lifecycle marketing team. CLEAR Plus is our in-airport paid subscription product that enables frictionless, predictable travel experiences for millions of members. This function is designed to increase retention and engagement of CLEAR Plus members across email, push notifications, and in-app messaging. Key areas of focus include: sizing, projecting, and analyzing the impact of initiatives on key business metrics such as retention, trial conversion rate, family attach rate, winback rate and revenue; creating and maintaining campaigns & workflow strategy including offer, cadence, and audience testing; promo code creation and replication; creative ideation & iteration, including creative optimization w/ the help of internal creative resources. We are a data driven organization, and this role will rely heavily on leveraging our robust infrastructure to help guide strategy and make informed decisions. You will collaborate with all parts of the business (finance, operations, creative, product marketing, analytics) to create and execute strategies that engage and retain active CLEAR Plus members, and win back canceled members. You will report into our VP of Marketing, and will have regular direct exposure to Senior Leadership including our CEO and President.

What You Will Do:

• Manage end-to-end development and execution of data-driven CRM initiatives, including forecasting campaign impact, driving the creative review process with designers and copywriters, identifying target audience segments, and reporting on campaign performance
• Use tools like Looker to query for member data and and size the projected impact of your CRM strategies on key business metrics like revenue, retention and conversion rate
• Analyze campaign results, develop benchmarks, and create and share regular performance reports that are communicated to Senior Leadership. You will love this job if marketing analytics excites you!
• Create detailed customer journey flows with actionable trigger points to drive conversion and engagement
• Establish a strong working relationship with cross-functional stakeholders in our finance, operations, creative, product marketing, analytics teams
• Create the strategy and framework for testing in CRM channels

Who You Are:

• 5+ years experience in Retention Marketing, Email Marketing or CRM Operations; B2C subscription experience is a plus
• Expertise with CRM technology including Marketing Automation platforms and CRM tools (e.g. Iterable, Salesforce, Salesforce Marketing Cloud)
• Experience with HTML is a plus
• Experience with BI tools such as Looker or Tableau is a plus
• Highly motivated with an entrepreneurial spirit and ability to work independently, while also able to build strong internal relationships and consensus on initiatives
• Passion for customer experience and increasing the value of customers
• Strong analytical skills; able to create data-driven marketing strategies and campaigns end to end
• Strong stakeholder management and interpersonal skills
• Bachelor's degree required

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