Senior Manager, SEO - Performance Marketing

Dotdash is looking for a content strategy rockstar with strong SEO analytical and technical skills to join our Growth & Content Strategy team. This person will work with our Performance Marketing team to grow intent-driven audiences across Dotdash's premium finance brands Investopedia and The Balance, two of the largest online finance brands with nearly 3 million combined daily visitors.
As the Senior SEO Manager, you will report to the Senior Director of Growth & Content Strategy and be part of a specialized team within our Growth organization. You will have access to premier SEO tools and cutting-edge resources. You'll be part of an industry-leading team that delivers actionable insights and makes informed strategic decisions for Dotdash. And you will collaborate daily with expert product engineers, SEO savvy editorial teams, and best-in-class designers to build world-class content experiences and drive measurable results.
About Your Contributions:

• Partner across teams (GM, Content, Product, Dev, and Revenue) to maintain and improve Dotdash's finance library and develop growth roadmaps
• Craft and execute SEO tests to grow our knowledge of effective tactics
• Work with product management to create SEO requirements that improve site performance and user experience
• Partner with the Data Sciences team to craft algorithms that measure and improve our content and search optimization
• Provide insights to the SEO engineering team to convert manual analyses into automated software approaches
• Study search demand to identify content and product growth opportunities

• Collaborate across teams to implement identified growth opportunities
• Monitor daily and weekly dashboards to understand search engine trends and the results of our projects
• Monitor and analyze competitors and potential acquisition targets

About You:

• 4-6 years SEO experience, preferably in-house at a large publisher or from an enterprise-level digital consulting agency
• Strong understanding of intent-driven audiences and performance marketing
• Track record of delivering and communicating business results from SEO investments
• Demonstrated entrepreneurial spirit
• Superior project management
• Exceptional Excel skills (are you the go-to Excel person on your team?)
• Experience analyzing large data sets generated from multiple sources, including Web analytics, site crawls, and large third-party SEO databases
• Strong Web-development fluency-must be able to write precise technical SEO requirements
• Familiarity with SQL, Hive, or Web crawling is a big plus
• Bachelor's or Master's degree preferably in math, science, business, or computer science
• Interest or experience in finance is a big plus

About Us:
Dotdash's vibrant brands help over 100 million users each month find answers, solve problems, and get inspired. Dotdash is among the largest and fastest-growing publishers online and has won over 80 awards in the last year alone. Dotdash brands include Verywell, Investopedia, The Balance, The Spruce, Simply Recipes, Serious Eats, Byrdie, Brides, MyDomaine, Lifewire, TripSavvy, Liquor.com, and TreeHugger.
Dotdash embraces inclusivity and values our diverse community. We are committed to building a team based on qualifications, merit, and business needs. We are proud to be an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
We are committed to protecting the health and safety of each employee. We require all employees (and guests) visiting or working in any of our offices or attending company-sponsored events, client meetings, or other company-related off-site activities to be fully vaccinated against COVID-19 (as defined by the CDC), and we offer multiple ways to share proof of vaccination with us.