Senior Manager, SEO Strategy

Dotdash is looking for a content strategy rockstar with strong SEO analytical and technical skills to join our Growth & Content Strategy team. This person will work with our Performance Marketing team to grow intent-driven audiences across Dotdash's premium finance brands Investopedia and The Balance, two of the largest online finance brands with nearly 3 million combined daily visitors.
As the SEO Manager, you will report to the Senior Director of Growth & Content Strategy and be part of a specialized team within our Growth organization. You will have access to premier SEO tools and cutting-edge resources. You'll be part of an industry-leading team that delivers actionable insights and makes informed strategic decisions for Dotdash. And you will collaborate daily with expert product engineers, SEO savvy editorial teams, and best-in-class designers to build world-class content experiences and drive measurable results.
About Your Contributions:

• Partner across teams (GM, Content, Product, Dev, and Revenue) to maintain and improve Dotdash's finance library and develop growth roadmaps
• Craft and execute SEO tests to grow our knowledge of effective tactics
• Work with product management to create SEO requirements that improve site performance and user experience
• Partner with the Data Sciences team to craft algorithms that measure and improve our content and search optimization
• Provide insights to the SEO engineering team to convert manual analyses into automated software approaches
• Study search demand to identify content and product growth opportunities

• Collaborate across teams to implement identified growth opportunities
• Monitor daily and weekly dashboards to understand search engine trends and the results of our projects
• Monitor and analyze competitors and potential acquisition targets

About You:

• 4-6 years SEO experience, preferably in-house at a large publisher or from an enterprise-level digital consulting agency
• Strong understanding of intent-driven audiences and performance marketing
• Track record of delivering and communicating business results from SEO investments
• Demonstrated entrepreneurial spirit
• Superior project management
• Exceptional Excel skills (are you the go-to Excel person on your team?)
• Experience analyzing large data sets generated from multiple sources, including Web analytics, site crawls, and large third-party SEO databases
• Strong Web-development fluency-must be able to write precise technical SEO requirements
• Familiarity with SQL, Hive, or Web crawling is a big plus
• Bachelor's or Master's degree preferably in math, science, business, or computer science
• Interest or experience in finance is a big plus