Senior Manager, Shopper Marketing

• Strategic oversight of on-brand, industry-leading Shopper Marketing annual plans, programs and turn-key tools.
• Partner with Marketing teams to develop and execute transformative omnichannel campaigns throughout the path to purchase that strengthen brand equity and drive profitable sales and revenue growth. 
• Act as a key resource to the internal sales team, effectively and productively collaborating with them, to develop and execute plans to achieve results.
• Develop ongoing relationship with account customer marketing teams to wire marketing within retail plans.
• Use category, shopper, and retailer specific insights to identify opportunities and industry trends to generate holistic learning agenda for key customers, develop shopper-centric selling stories, and annual plans and budgets.
• Establishes objectives, KPIs and benchmarks to drive and measure program performance. Monitor program performance on an ongoing basis to proactively identify optimizations and/or new opportunities.
• Manage business metrics (sales, share, revenue, space allocation, etc.), including customer journeys (awareness, consideration, and conversion) and efficiency measures (ROAS, CTR, LTV).
• Manage ecommerce marketing, bridging the gap between online and offline sales by creating communications and executing paths that are set to win across both digital and in-store environments.
• Identify and lead off-platform/3rd party opportunities and collaborative partner programs (ex. Grilling) for driving online/offline sales at retailer.
• Effectively manage budget and demonstrate strong agency leadership. Design creative and impactful messaging.
• Work cross-functionally to develop merchandising assets, content, product field guides, and any other in-store needs.

Qualifications

• Bachelor’s Degree in Marketing, Business, or similar field. MBA a plus. 
• 7+ years of experience in marketing or sales 
• 5+ years in account management and/or shopper marketing 
• Substantial experience working in the CPG industry, managing large retail accounts, or working with mass retailers.
• Strong knowledge of omnichannel marketing and how to effective drive sales both in store and online.
• Knowledge of syndicated data sources including IRI, SPINS, and Numerator.
• Quantitative skills and financial acumen.
• Strong communication skills including verbal, written, presentation to include the ability to have joint presentations with brand marketing and sales and interface with all levels of the customer.
• Motivated by fast-paced, rapid changing environments.
• Entrepreneurial spirit and can-do attitude. 
• Self-starter who loves collaboration. Comfortable working independently as well as influencing cross-functional teams. 
• Solution Oriented: Ability to find creative solutions to challenges that meet the needs of Beyond Meat and our Strategic customers.
• Leadership: Influence and contribute to the development of others through honest feedback conversations.
• Commitment to company’s values. 

Supervisory Duties

• Manage and lead two direct reports

Work Environment

• In-office five days per week at our El Segundo, CA HQ