Senior Manager, Social Media

WW is looking for candidates to help change people's lives. We are a global wellness technology company inspiring millions of people to adopt healthy habits for real life. We do this through engaging digital experiences, face-to-face workshops and sustainable programs that encourage people to move more, shift their mindset and eat healthier while enjoying the foods they love. By drawing on over five decades of experience and expertise in behavioral science, we build communities in order to deliver wellness for all.
Who we are
WW's North America Brand Marketing & Strategy team is responsible for setting the strategic vision for the brand and bringing it to life across all cultural touch points including social media, influencer marketing, events, experiential activations, and more. Our mission is to cement the brand in culture and maintain our relevance amongst key target audiences.
What you will do
As the Senior Manager, Social Media, you will lead the development, planning, and execution of organic social media marketing at WeightWatchers, working in collaboration with all key internal partners including our science team, food team, PR, creative, influencers, and more to develop new social media ideas that will stretch the organization and push the boundaries within the category.
You will leverage your experience as an innovative, trend-creating leader to blaze a new path for our iconic brand by:

• Leading the development of best-in-class social media strategy and team - own and drive social media strategy for WeightWatchers across all relevant social media platforms (Meta, TikTok, Youtube, Snapchat, Pinterest, Twitter, etc), building consumer reach, brand equity, and community
• Developing a robust social media process internally, ensuring we're nimble, data-driven, and in constant test-and-learn mode to grow our presence across key channels
• Going beyond one-off content pieces to drive creative social media activations/campaigns to increase brand conversation, brand love, and cultural relevance
• Working in partnership with social & creative teams to challenge thinking on content executions, advocate for new ideas, and pilot new tactics across emerging digital channels (social, web3, gaming, etc)
• Developing a social analytics & listening program to continually monitor channel performance, trends, and insights, with a weekly/monthly reporting process for socializing among key stakeholders, ultimately creating the playbook globally
• Overseeing the implementation of policies, tools and best practices throughout the global organization
• Maintaining an expert-level grasp of social media platforms, organic social best practices, and relevant industry trends. Serve as a thought leader in Social Media and share best practices, general guidance and the implications of platform updates with broader teams

Who you are
You are always ahead of what's next within the social and digital worlds and have a deep-seated passion for social media. You have exceptional organizational and time management skills; you easily juggle multiple priorities simultaneously and are quick to pivot as things change in real-time. You have the foresight and the ability to develop creative solutions to challenges that arise.
More of what you will add to the team:

• 7-8 years of experience managing social media on behalf of a brand in-house or at an agency, and a deep understanding of social media channel strategy, technologies, platforms, and creative best practices
• An extreme passion for culture & trend hunting. You're the person who knows what's trending before it's officially trending, always on the pulse of what's happening/next
• Natural leadership skills, with experience in growing and managing a team.
• The ability to think both strategically and analytically. Your social listening and creativity skills are second to none.

Base salary may vary depending on, but not limited to: skills, experience, and location.
Base Salary
$120,000/yr to $150,000/yr
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At WW, it is our priority to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.