Senior Manager, Strategic Partnerships & PR

*Must be based in TX*

About the Role

The Senior Manager, Business Development & Public Relations is responsible for building brand partnerships and influencer relationships programs, as well as managing our public relations agency and its strategy. This role is a key player on the Marketing team to attract new guests, build brand affinity, and bring brand positioning to life through new channels.

A Day in the Life

• Develop and execute short-term comprehensive partnership strategies that align with the company's overall goals and objectives. Continuously assess market trends and competitive landscape to identify partnership opportunities.
• Partner with leadership to inform and support the development of long-term partnership and influencer strategies.
• Identify potential partners, both within and outside the industry, and conduct thorough due diligence to assess their suitability for collaboration. This may include conducting market research and competitive analysis.
• Negotiate with potential partners to secure mutually beneficial agreements and partner with legal colleagues to execute them.
• Build and maintain strong, long-term relationships with existing and new partners. Ensure that partnerships deliver value and meet agreed-upon KPIs. Address any challenges - or growth opportunities - that may arise during the partnership.
• Collaborate with various internal teams, including local marketing, product development, CRM, digital, and operations to ensure seamless ideation and execution of partnership initiatives; provide necessary support and information to facilitate successful partnership implementation.
• Oversee budgets, ensuring that financial resources are allocated efficiently and projects remain within targets.
• Manage Public Relations agency and lead public relations efforts for national and local franchise initiatives, generate publicity and awareness for the brand, including the services and products we sell.
• Manage key press releases and manage approvals and edits internally.
• Coordinate with key stakeholders such as investor relations for quarterly earnings releases and internal communications for executive communications to ensure coordination and consistent messaging.
• Source and lead influencer relationships alongside social media agency. Innovate on influencer campaigns and lead in emerging channels for additional brand awareness and brand love adoption.
• Work cross-functionally to drive brand awareness and gain brand exposure from projects, programs and initiatives throughout the business, brand and media KPI's.
• Monitor effective benchmarks for measuring the impact of programs and analyze, review and report on effectiveness of campaigns to maximize results. Make data-driven recommendations for improvements.

What Sets You Apart

• Track record in bringing successful partnerships from idea to market.
• Resourceful with networking into potential partner companies.
• Must be comfortable getting intros and/or outbound marketing.
• Thought leader and a strategic thinker, a subject matter expert in partnerships who designs and implements innovative and progressive initiatives.
• Demonstrated ability to lead and work in a team environment; experience developing and supporting team goals and encouraging team members and peers.
• Strong project and program management skills.
• Good relationship building and management of agency partnerships.
• Ability to exercise strategic thinking, mature judgment, and creative problem-solving.
• Proactive and driven in style.
• Strong problem-solving skills.
• Ability to learn quickly and easily adapt to a dynamic environment.
• Strong time management and organizational skills.
• A confident, high-energy, well-prepared team member.
• Inspirational colleague and culture champion within the company.
• Ability to effectively collaborate with internal and external stakeholders.
• Ability to learn quickly and easily adapt to a dynamic environment.
• Ability to manage multiple projects in a fast-paced, dynamic, environment.
• Must demonstrate a high degree of personal integrity and ethical standards that are clearly demonstrated in communications and actions.

Education and Experience

• Bachelor's degree in business, marketing, public relations, communications or related field, or equivalent knowledge required. Advanced degree preferred.
• 5-7 years of relevant experience in a corporate setting. Relevant experience could include business development, partnerships, marketing, public relations, and or sales.
• Experience in beauty, retail, or lifestyle brands preferred.

Perks & Benefits

• Remote-First Workplace
• Flexible Fridays
• Diversity, Equity & Inclusion Council
• Monthly Remote Stipend
• Professional Development Stipend (up to $500 annually)
• 1 Wellness/Mental Health Paid Day Off
• 1 Volunteer Paid Day Off
• Health Benefits (Medical, Dental, Vision)
• HDHP with HSA plan (annual employer contribution to HSA)
• Employer-Paid Basic Life Insurance and AD&D
• Employer-Paid Short- and Long-term Disability
• Employer-Paid Wellness Reward Program
• Employer-Paid Mental Health Benefit
• Employer-Paid Employee Assistance Program
• Employer-Paid Out of State Medical Travel Benefit
• 401(k) Safe-Harbor Matching
• Ancillary Benefits (pet insurance, legal coverage, identity theft protection, accident, hospital, and critical illness coverages)
• Paid Time Off (increases with tenure)
• Paid Parental, Adoption, and Foster Leave
• Out of State Medical Travel Benefit

*This job is not eligible for US visa sponsorship*

We're proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, protected veteran status, or any other characteristic protected by law.

This job description is a general description of essential job functions. It is not intended to describe all duties someone in this position may perform. All employees and operating subsidiaries are expected to perform tasks as assigned by supervisory/management personnel, regardless of job title or routine job duties.