Job Description
At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.
Why You Should Join the Performance Marketing Team
We’re looking to continue building our Performance Marketing team with the addition of a Senior Manager of Web. As the Senior Manager of Web, you will own the full web experience to shape perceptions of Klaviyo and be a critical component to global growth. You will continuously establish new processes that increase speed to market and best practices through rigorous testing. In everything you do, you will keep the prospect at the forefront by building connected web experiences that decrease time to sale.
Reporting to the Senior Director of Demand Generation, this position will work closely with stakeholders across the Marketing org to monitor web health, identify and fix issues and prioritize projects for the future. This role will also liaise with international counterparts to support global expansion strategies to bring the company to new heights.Â
How You Will Make a DifferenceÂ
- Own the web experience by developing strategies and roadmaps to scale Klaviyo’s web presence and product offerings, and support global growth through site internationalization
- Develop high-converting web journey and personalization for prospects, customers and and partners
- Deliver a high-quality, connected experience for users while ensuring messaging and creative delivers a consistent brand experience across channels (e.g. SEO, Paid, Partnerships etc.) and campaigns
- Build and prioritize a website roadmap to support SEO, inclusive of site architecture, technical foundation, keyword support and editorial content
- Lead intake and web prioritization to build out information architecture, key page templates and establish a web content process to ensure editorial consistency across the site
- Plan and implement data-driven testing to optimize and personalize web experiences to increase site to lead conversions, pipeline, and decrease time to sale (CRO)
- Increase speed to market through streamlined processes, automation and technology integrations, while building a self serve model to enable the larger marketing teamÂ
- Define and refine the web technology stack and key integrations, and establish business requirements for technical implementation
- Lead relationship with technical teams (Product & Marketing Engineering) and Web UX (Creative/Design) team through prioritization and stewardship of key projects/experiments to deliver against highest impact
Who You Are
- 12+ years experience in web management, user acquisition, and demand gen to analyze and produce marketing sourced leads and pipelineÂ
- Expertise in web analytics (Google Analytics), A/B and multivariate testing tools, content management systems (Wordpress), technical and content SEO, web QA and domain/url management
- Understanding of HTML/CSS/JavaScript, UX/UI design, digital design languages, digital ADA compliance, web optimization
- Strong ability to prioritize and make trade-off decisions between multiple projects and competing priorities within the organization
- Ability to communicate strategy, business cases, and roadmap to influence and advocate in a complex and matrixed organization, and analyze data and translate web findings clearly for both technical and non-technical audiences
- Manage and mentor a team of high performers across multiple officesÂ
Get to Know Klaviyo
Klaviyo is a world-leading marketing automation platform dedicated to accelerating revenue and customer connection for online businesses. Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly-targeted customer and prospect communications. The company's hybrid customer-data and marketing-platform model allows companies to grow by fostering direct relationships with customers, without giving up their valuable data to popular big-tech ad platforms. Over 265,000 innovative companies like Unilever, Custom Ink, Living Proof and Huckberry sell more with Klaviyo. Learn more at www.klaviyo.com.
If you are a California, Colorado, Rhode Island, Washington, New York City, or Jersey City resident and this role is a remote role, you can receive additional information about the compensation and benefits for this role, which we will provide upon request. Requests can be submitted here. Additional information regarding benefits can be found at klaviyorewards.com.
Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.
Date Posted
03/30/2023
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