Senior Marketer

Are you someone who wants to make an impact in your marketing organization? Do you challenge the status quo, love working with other savvy marketers, and want to lead change with your strong digital and direct marketing background? We are expanding our team and looking for a Senior Marketer who will be responsible for working closely with marketing partners across the organization to lead and support our Print Marketing organization. This exciting position will be part of a team that oversees the marketing to support the Print organization focused on our Tax business.

About the Role

In this opportunity as Senior Marketer, you will:

• Manage, create, and optimize an integrated digital strategy for assigned marketing stakeholders. Consult on best practices for content marketing, email, social, search optimization and other digital tactics to lead the development of integrated programs.
• Have strong knowledge of direct marketing campaign planning and execution including direct mail.
• Recognize emerging digital technologies, approaches and strategies and assess how these opportunities will work (or might not make sense) for our business.
• Partner with Marketing stakeholder to develop integrated "Go to Market" plan. Includes development of plans across direct marketing, online, multi-channel, PR and other marketing channels.
• Leverage reporting capabilities and partner with data analysts to monitor specific performance metrics and suggest appropriate modifications to online channel to improve the customer experience and sales results.
• Be responsible for oversight of merchandising online products, ensuring products on websites are merchandised in the best possible product groupings with the best possible attribute data.
• Partner with our testing and landing page optimization expert to identify opportunity for A/B and multivariate tests and personalization tactics to improve core website functionality and digital campaign assets.
• Foster strong working relationships with our Print business partners and our internal Marketing organization.
• Help lead the adoption of a front-line process for all Print Marketing support.
• Provide guidance to marketing stakeholders and work as a liaison with groups such as UX, development, operations and analytics to plan initiatives across digital channels.
• Partner with marketing contacts to develop product knowledge, and understanding of brand strategies and consumer/persona insights, attitude and behaviors.
• Challenge the status quo when necessary and follow-through to ensure steps are taken to make change.
• Act as the catalyst for digital transformation, promoting cross-functional focus on customer experience.

About You

You're a fit for the role of Senior Marketer if your background includes:

• 6+ years of digital marketing/product marketing and demand generation experience
• Undergraduate degree in marketing or related field preferred
• Strategic experience with integrating web behavior with marketing automation and CRM software preferred

What You Excel In

• Strong oral and written communication skills; ability to present and communicate complex information to various levels within the organization
• Strong knowledge of digital marketing, website management and marketing strategy
• Depth of technical understanding necessary to understand what is currently possible and what is emerging
• Ability to think strategically, connect the dots appropriately, and manage projects with great attention to detail
• Confident in making decisions and ability to seek out appropriate input and buy-in
• Exceptional ability to foster working relationships and build partnerships resulting in successful outcomes
• Experience influencing and collaborating across a large, matrixed organization
• Highly developed strategic thinking skills; strong analytical skills

What's in it For You?

You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

• COVID-19 Response: Currently the majority of our employees are working within a hybrid environment consisting of in-office and remote work, and following local COVID-19 bylaws and guidelines.
• Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more
• Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: work from anywhere (in country); caregiver paid time off, bereavement leave; company-wide Mental Health Days Off; Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing
• Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters cafe networking
• Social Impact: Eight employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact
• Purpose Driven Work: We have a superpower that we've never talked about with as much pride as we should - we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

#LI-JK3

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we've been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world's most global news services - Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

Accessibility

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

Protect yourself from fraudulent job postings click here to know more.

More information about Thomson Reuters can be found on https://thomsonreuters.com.