Senior Marketing Analyst

About Rokt

Rokt is the global leader in ecommerce technology, helping companies seize the full potential of every transaction moment to grow revenue and acquire new customers at scale. Live Nation, Groupon, Staples, Lands' End, Fanatics, UrbanStems, GoDaddy, Vistaprint and HelloFresh are among the more than 2,500 leading global businesses and advertisers that are using Rokt's solutions to drive more value through every transaction by offering highly relevant messages to their customers at the moment they are most likely to convert.

With our December 2021 Series E raise of USD$325M, Rokt is expanding rapidly and globally – operating in 19 countries across North America, Europe and the Asia-Pacific region with the largest office in NYC and a major R&D hub in Sydney. With annual revenues of more than US$200M and vibrant company culture, Rokt has been listed in ‘Great Places to Work’ in the US and Australia. Our award-winning culture is guided by our five core values: Smart with Humility, Own the Outcomes, Force for Good, Conquer New Frontiers, and Enjoy the Ride. These values help us attract, engage, and develop the right talent around the globe and ensure we have the right conditions to do our best work. Keen to join a fast-growing company and a vibrant culture? Learn more at rokt.com.

About this role

We are looking for a passionate Marketing Analyst who can take our analytics to the next level. This role will be the operational owner of performance. You will play a critical role in customer acquisition, marketing automation though reporting and analysis. This role will work closely with marketing team leaders to drive strategic growth and process creation/adoption.

Responsibilities

• Own reporting for marketing within Rokt
• Serve as the conduit between data and senior leadership, helping to contextualize and educate on marketing performance from brand through to conversion
• Collaborate with marketing operations to optimize workflows, processes and tools through data analysis and insure all activities are captured for reporting
• Ensure analytics functionality and data integrity through pixel auditing and implementation
• Create and consolidate reports from all systems for sales and marketing to include analysis and interpretation of the data informing marketing strategy
• Create weekly and monthly reports in Tableau, Sheets, or Data Studio for senior leadership

Requirements

• 3-5 years of experience in Analytics or a related role required, preferably in B2B
• Hands-on experience creating reports using SQL or other language for marketing
• Experience and in-depth knowledge of utilizing Hubspot as primary CRM
• Google Analytics Certified
• Familiar with Tableau, GA, Hubspot, and Search Console
• Demonstrates superior organizational and communication skills with technical expertise
• Strong analytical skills with an ability to utilize data to identify action steps to drive key customer KPIs
• Portray a keen interest and ability to push the boundaries by constantly looking for opportunities to improve deliverables, experiences, and desired outcomes
• Proven success in managing multiple projects simultaneously while working with tight deadlines
• Possess exceptional leadership skills, being able to move and inspire cross-functional teams towards a unified objective and with a unified vision

Benefits

• Force for Good. We actively invest in the growth of our people and the strengthening of our communities. Our NYC office is 100% vaccinated to keep our employees and community safe and healthy. We require all Rokt’stars as well as anyone else who will be onsite at the Rokt NYC office – clients, contractors, vendors, and suppliers – to show proof of vaccination and their booster shot.
• Work with the greatest talent in town. Our recruiting process is tough. We hold a high bar because we have a high-performing, high-velocity culture - we only want the brightest and the best.
• Join a community. We believe the best things happen when we come together to solve complex problems and make meaningful connections with each other through interest groups, sports clubs, and social events.
• Accelerate your career. Develop through our global training events, ‘Level Up’ investment, online training courses, and our fantastic people leaders. Take your career to Rokt’speed - Grow your career in our rapidly growing company.
• Take a break. When you work hard, we know you also need to rest. We offer generous time off and parental leave policies, as well as mental health and wellness days for all employees. We also offer a paid Rokt’star Sabbatical for employees who have been with us for 3 years or more.
• Stay happy and healthy. Enjoy catered lunch 3 times a week and healthy snacks in the office. Plus join the gym on us! In the US, access generous retirement plans like a 4% dollar-for-dollar 401K matching plan and get fully funded premium health insurance for your whole family. And our NYC office is dog-friendly!
• Become a shareholder. All Rokt’stars have stock options. If we succeed, everyone enjoys the upside.
• See the world! Along with our global all-staff events in amazing locations (Phuket, Thailand in January 2020, Hawaii in May 2022), we also offer generous relocation packages for those interested in moving to another Rokt office. We have cool offices in great cities - New York, Sydney, London, Singapore, Tokyo.
• Get the best of both worlds with a hybrid workplace. We currently work 3 days a week in office, allowing you to enjoy the best of both worlds (please note: this is subject to change based on the needs of the business and some support roles still require a full time presence). One week per quarter, you also have the flexibility to work from anywhere.
• We believe in equality. Rokt is an Equal Opportunity Employer and recognizes that a diverse workforce is crucial to our success as a business. We would love you to apply for one of our open roles - irrespective of socio-economic status or background, age, gender identity, race, religion, sexual orientation, color, pregnancy, carer/family responsibilities, national and social origin, political opinion, marital, veteran, or disability status.

Salary Range: $125,000- $187,500/ year

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