Senior Marketing Analyst

At Bottomline Technologies, customer centricity is at the heart of our culture.  Our number one guiding principle is to “Delight Customers” and we are committed to doing so through every interaction and touchpoint.  Maximizing the business value we deliver throughout our customer for life cycle is essential to our customers’ success, their long-term loyalty and to our own growth and success.   

We are looking for a Senior Marketing Database and Insights Analyst to come win and grow with us! As a member of the Global Marketing Revenue team, you would play a critical role on the team with a blend of technical expertise, a proven track record of leveraging data to drive results and the ability to define and strategically build insightful reporting. You will directly influence marketing effectiveness by connecting disparate data sources, developing critical reports, and providing insights on which Marketing and Sales can make strategic decisions to drive growth at Bottomline. 

Essential Job Functions: This position requires a strong blend of problem solving, communication and technical skills. It is expected that you will capture, validate, manage, and analyze marketing and sales data to support marketing programs and go-to-market strategies. Knowledge of data access, transformation, and reporting tools such as PowerBI, SQL, Snowflake, Google Analytics, and MS Excel is required.

Support the team and end-users as a Subject Matter Expert (SME) through analysis of marketing initiatives, including digital and non-digital engagement analytics and identifying opportunities to solve business problems

• Identify key data sources (internal and external) that relate to each stage of the customer journey from awareness to advocacy
• Connect disparate data sources to develop an E2E understanding of the customer journey
• Connect and validate disparate data sources on common fields
• Develop measurement frameworks for the end-to-end customer journey across paid, owned, and earned media
• Develop and maintain measurement instruments (e.g., reports, dashboards) to monitor performance metrics and drive management engagement
• Work closely with cross-functional enterprise analytics team to build and enhance source reporting views
• Excellent communication (verbal and written) and interpersonal skill
• Knowledge and experience with PowerBI, Excel, SAS, SQL, Google Analytics
• Salesforce Marketing Cloud (Dataroma) and social media monitoring tools a plus.

Experience:

• Data-driven, high comfort level with numbers, highly organized and detail-oriented
• Results oriented with love of turning data into insights
• Team Player with outstanding interpersonal, verbal, and written communication skills required
• High level of attention to detail is essential; must be metrics-driven and results-oriented with demonstrated analytical skills and organization
• Self-starter with the ability to work independently as well as collaboratively within a cross-functional team
• Willing and able to adjust to changing demands and shifting priorities; grace under fire a must with the ability to prioritize in a fast-paced environment
• Experience with advanced analytics, statistics and machine leaning a plus.

Education:

• Bachelor’s degree in Marketing, Computer Science, Data Management, or similar technical degree 

• 5 + years of experience in leveraging business intelligence tools to drive insights

You’ll love Bottomline because in everything we do we seek to delight our customers and we are passionate about building a company of which we can all be proud, and this starts with building amazing teams filled with team members that challenge you every day.

Start your #LifeAtBottomline