Senior Marketing Analyst
Job Description
A universe of opportunities. Open to you.
Payoneer’s mission is to empower anyone, anywhere to participate and succeed in the global economy. If our mission connects with your values, if you revel in solving complex challenges, and if you want to continuously advance your career, come realize your potential at Payoneer!
Life at Payoneer is a global community, where you’ll work with colleagues all over the world, in a hybrid or remote work frame. As an equal opportunity employer, the only things that matter to us are your skills, your drive, and your desire to have a positive impact on others.
What you’ll be spending your time on:
- Data Analysis: Conduct in-depth analysis of marketing data to uncover trends, patterns, and opportunities specifically related to top-of-funnel activities and brand performance. Translate these findings into actionable business insights and strategic recommendations for senior management.
- Reporting: Develop, refine, and maintain sophisticated marketing dashboards, reports, and visualizations to monitor key performance indicators (KPIs) such as campaign effectiveness, customer acquisition costs, and return on investment (ROI).
- Insights Generation: Provide detailed and actionable insights to drive strategic marketing decisions. Focus on both proactive and reactive analysis to support continuous improvement and innovation in marketing strategies, particularly in acquisition and brand analytics.
- Collaboration: Partner with cross-functional teams, including marketing, data, sales, finance, and operations, to understand their data needs and deliver tailored analytical support for various marketing initiatives.
- Support: Offer high-level analytical support for strategic marketing projects, including market segmentation, customer journey mapping, and performance optimization, with a specific emphasis on acquisition strategies.
Is this you?
The Payoneers are:
Accountable | Adaptable | Collaborative | Communicative | Fast Learners | Independent | Motivated | Problem Solvers | Resilient | Technically Proficient
Have you done this kind of stuff?
- 5+ years of experience in business intelligence, data analysis, or a related field.
- Bachelor's degree in Business, Economics, Statistics, Computer Science, Industrial Engineering, or a related field. A master's degree is a plus.
- Proficiency in BI tools (e.g., Tableau, Power BI, Looker) and SQL. Advanced skills in data visualization and experience with marketing analytics tools such as Google Analytics, Marketo (or equivalent marketing automation systems) are highly desirable.
- Exceptional analytical and problem-solving skills with a demonstrated ability to interpret complex data and generate actionable insights.
- Excellent communication and presentation skills, with the ability to convey complex analytical concepts to non-technical stakeholders.
Not a must but a great advantage:
Background in marketing analytics.
Who we are:
Payoneer (NASDAQ: PAYO) is the world’s go-to partner for digital commerce, everywhere. From borderless payments to boundless growth, Payoneer promises any business, in any market, the technology, connections and confidence to participate and flourish in the new global economy. Powering growth for customers ranging from aspiring entrepreneurs in emerging markets to the world’s leading brands, Payoneer offers a universe of opportunities, open to you.
#LI-Hybrid
Date Posted
10/15/2024
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