Senior Marketing Analyst

The Bungie Analytics team is looking for a Senior Marketing Analyst to partner with our CRM, Consumer Products, Web and Community teams. In this role, you will conduct analysis that empowers our publishing teams to design and optimize efficient, data-informed loyalty campaigns. You will work hand in hand with teams to execute campaigns, design experiments and provide actionable insights.

Your work in this role will enable Bungie to communicate directly with our players with the content they care most about.

RESPONSIBILITIES

• Design and implement analytics frameworks to measure and report out the success of campaigns and marketing activity on our Owned & Operated channels
• Work with partner teams to help implement and execute dynamic, customized, and personalized content offerings across our channels
• Design and build dashboards to monitor campaign performance and quickly identify opportunities and changes in performance
• Set benchmarks for future campaigns across multiple channels
• Design A/B tests and evaluate their results
• Prepare and present dashboards and slides that clearly communicate performance to the Publishing organization

REQUIRES SKILLS

• Experience delivering operational reporting and analysis for marketing teams
• Intermediate SQL skills
• Ability to create clear data visualizations for diverse stakeholders - preferably in a production-ready visualization software package like Tableau
• Solid knowledge of summary statistics, distribution analysis, and significance testing. Ability to design experiments based on best practices.
• Ability to effectively communicate technical insights to a non-technical audience

NICE-TO-HAVE SKILLS

• Experience collaborating with data engineers to create data tables that simplify your workflow and ensure quality
• Knowledge of common marketing platforms, measurement frameworks, and execution best practices
• Experience with a statistical programming language (preferably Python or R)
• Bachelor’s degree in computer science, engineering, statistics, mathematics, business, or related field
• A love of games!