Senior Marketing Analyst, Loyalty and Payments

THE ROLE: Senior Marketing Analyst, Loyalty and Payment Programs

Join Rue Gilt Groupe as a Senior Marketing Analyst, Loyalty and Payment Programs, and help drive one of our most important strategies: Engaging and Amazing Top Buyers to accelerate Rue Gilt Groupe’s growth.

As a Senior Marketing Analyst, Loyalty and Payment Programs, you’ll develop deep expertise in value drivers for our top buyers. You’ll exercise your relentless curiosity to leverage data and customer insights to identify opportunities and develop powerful narratives that will redefine how RGG defines member loyalty programming with a focus on increasing member engagement, buyer retention, and incremental buyer value for our 35M+ Rue La La and Gilt members. You will also help launch and build new payments programs, starting with our current Buy Now Pay Later partnership with Afterpay.

The Senior Marketing Analyst will have the opportunity to join an innovative, fun-loving marketing team, as well as partner cross-functionally in the transformation of our hallmark loyalty programs and launch of new payments partnership.

What You’ll Do:

• Execute Marketing Strategy: In order to transform our hallmark customer loyalty programs, you’ll execute campaigns against rigorous Test and Learn roadmaps. You’ll work to report on and monitor key performance metrics, maximizing loyalty enrollment & activation across the customer lifecycle.

• Build Top Customer and Payments Knowledge Base: Our Marketing team runs on data, so you’ll hone your knowledge about our top buyer behavior & identify trends and opportunities by analyzing large sets of quantitative & qualitative data. You’ll develop expertise in loyalty drivers while owning channel performance metrics, and institute test-and-learn methodology to leverage technology to achieve desired results. You’ll be the subject matter expert tracking performance and identifying opportunities with current and new payment programs.
• Partner Cross-functionally: You’ll get to closely partner with Marketing Analytics, Creative, Product Management, Technology, Merchandising and Customer Service to develop strategies and guide execution. You will not only help develop the look and feel of campaigns but will be responsible for working to package up the learnings!

About You:

At Rue Gilt Groupe, diversity enriches our passion, collaboration, kindness and innovation. We’re committed to fostering an inclusive environment where every Associate is empowered to learn, grow and bring their full self to work. Even if you don't check off every qualification in the job description, that's okay. We encourage you to apply to any role that excites you and sparks delight! We can't wait to learn more about you.

• 2-5 years' experience in marketing, strategy consulting, program management, or investment banking. Strong interest or experience in retail, e-commerce, and/or B2C marketing.
• BS/BA in Marketing, Business, Economics, Mathematics, or other concentrations with significant quantitative focus.
• Builder mentality -- you think in terms of customer problems and technology solutions 
• Excellent communication and stakeholder management skills
• Positive, people-oriented, and energetic attitude
• Exceptional analytical horsepower and data-driven problem-solving skills with proven ability to drive to action.

Bonus points for…

If you’ve got everything going on above, you’re already a strong fit. If you have the following too? You earn some extra credit from us.

• Prior experience with Loyalty or Customer Engagement programs, Payments programs, or performance marketing in high-growth, test & learn environments
• Prior experience with Tableau

Important COVID-19 Guidance (for candidates applying to roles in our MA, NY and CA offices): Per Rue Gilt Groupe’s policy, all associates who will work at our MA, NY or CA offices must be fully-vaccinated and proof of vaccination will be required.

ABOUT US:

Rue Gilt Groupe is a leading off-price e-commerce portfolio company, connecting the next-generation shopper to world-class brands. We’ve defined the online treasure hunt through our daily sale events allowing a large, loyal member base to discover over 5,000 premium and luxury brands at prices up to 70% off full-price retail.

Rue Gilt Groupe operates three complementary sites – Rue La La, Gilt, and Shop Premium Outlets.

Our vision at RGG is to spark delight through daily discovery – we make shopping an occasion to celebrate. At the forefront of fashion and technology, we’re also in the business of sparking delight for our Associates. We inspire each other, our Members, and ourselves to push past the expected – every day. Our culture is rooted in our values and together we work to demonstrate being Kind, Passionate, Collaborative, Innovative, Tenacious and Empowered.