Senior Marketing Analyst - Remote

Job Description

As a Sr Marketing Analyst, you will play a critical role in driving growth and improving ROI for our marketing campaigns. You will collaborate with a talented team of analysts to uncover insights and drive results. In this role, you will define and pull audiences, answer ad hoc Marketing data and analysis questions, and prepare and maintain regular Marketing reports. You will also have the opportunity to work on a variety of high-visibility projects alongside senior leadership and develop your skills in areas such as data visualization, statistical analysis, and marketing automation.

Essential Duties and Responsibilities

• Complete assigned Marketing reports, identify changes in performance or trends, and communicate to stakeholders.
• Support Marketing campaigns and consumer research by working with internal teams to define audiences. Write database queries in SQL to pull these audiences. Ensure these audiences are delivered accurately and on time.
• Respond to ad hoc data and analysis requests in a timely and accurate manner.
• Conduct complex database research projects using our customer and transactional data.
• Measure and report on the performance and effectiveness of Marketing initiatives. Provide recommendations for improving marketing performance and efficiency based on data analysis.
• Create and maintain documentation of marketing analytics processes, methodologies, and standards.
• Maintain and edit dashboards in Tableau as required.
• Perform quality assurance checks on data extracts, reports, and dashboards to ensure accuracy and consistency.
• Work closely with marketing database team to develop solutions to resolve any identified data integrity issues.As a Sr Marketing Analyst, you will play a critical role in driving growth and improving ROI for our marketing campaigns. You will collaborate with a talented team of analysts to uncover insights and drive results. In this role, you will define and pull audiences, answer ad hoc Marketing data and analysis questions, and prepare and maintain regular Marketing reports. You will also have the opportunity to work on a variety of high-visibility projects alongside senior leadership and develop your skills in areas such as data visualization, statistical analysis, and marketing automation.

  Essential Duties and Responsibilities

• Complete assigned Marketing reports, identify changes in performance or trends, and communicate to stakeholders.
• Support Marketing campaigns and consumer research by working with internal teams to define audiences. Write database queries in SQL to pull these audiences. Ensure these audiences are delivered accurately and on time.
• Respond to ad hoc data and analysis requests in a timely and accurate manner.
• Conduct complex database research projects using our customer and transactional data.
• Measure and report on the performance and effectiveness of Marketing initiatives. Provide recommendations for improving marketing performance and efficiency based on data analysis.
• Create and maintain documentation of marketing analytics processes, methodologies, and standards.
• Maintain and edit dashboards in Tableau as required.
• Perform quality assurance checks on data extracts, reports, and dashboards to ensure accuracy and consistency.
• Work closely with marketing database team to develop solutions to resolve any identified data integrity issues.

Scope

• Staff supervision and Development - No
• Decision Making - Uncovers insights and quantifies/projects opportunities. Advises team on strategy.
• Travel - 5%
• Location - Work from anywhere

Requirements

Job Qualifications, Education, and Experience

• Bachelor's degree in marketing, business, statistics, mathematics, or a related field.
• At least 4-6 years of experience in marketing, financial, or business analytics, preferably in a retail environment.
• Proficiency in data analysis tools such as Excel and Tableau.
• Ability to write complex and well-optimized analytical SQL queries; experience with billion-plus row data tables.
• Strong analytical and problem-solving skills

Physical Requirements

General office environment requiring ability to:

• stand, walk, sit for extended periods of time
• speak and listen to others in person and over the phone
• use keyboard and read from computer screen and reports
• lift up to 15 lbs.

The anticipated salary range for this position is $81,800 - $122,800 depending on location, knowledge, skills, education and experience. This position is also eligible for an annual discretionary bonus. In addition, we offer comprehensive and competitive benefits to Associates (and their families) such as medical, dental, vision, life insurance, short-term and long-term disability. Eligible Associates are able to enroll in our company's 401k plan. Associates will accrue paid time off up to 236 hours per year (inclusive of PTO, floating holidays, and paid holidays). Paid sick time up to 80 hours per year unless otherwise required by law.

About Harbor Freight Tools

We're a family-owned business with over 45 years as a national tool retailer, and with the energy, enthusiasm, and growth potential of a start-up. We are a $7 billion company with over 1,450 stores in 48 states, 27,000+ Associates, and one of the fastest-growing retailers in the country.