Senior Marketing Analyst - Remote

Auto req ID: 22887

Title: Senior Marketing Analyst - Remote

Job Function: Marketing

Location: Remote

Company: Harley-Davidson Motor Company

Full or Part-Time: Full Time

Harley-Davidson Financial Services (HDFS), a wholly-owned subsidiary of Harley-Davidson, Inc., offers a wide range of financial products and services to motorcycle enthusiasts and Harley-Davidson dealerships. Products available to consumers include financing on motorcycles, MotorClothes™, and parts and accessories; cycle insurance; and extended service plans for Harley-Davidson® motorcycles.

You'll play a pivotal role in helping us create the company we want to be. And for our employees and H-D community it's done through being fair, honest, positive and creative. This isn't just any company. And yours isn't just any career. It's part of your story. Ride with us and make it legendary.

We maximize employee flexibility and well-being through a virtual mindset that supports our highly distributed, global workforce. We take an outcome-focused, people-centered approach to winning, including welcoming the best talent - wherever they may be.

This remote role is not tightly linked to a physical location and provides flexibility in where, when and how you accomplish your work. Remote employees are expected to have a dedicated, quiet and distraction-free work space and an internet connection that's sufficient for completing their job remotely.

Job Summary

The Senior Analyst Marketing supports the development of the retail finance marketing strategy and the execution of comprehensive and integrated consumer and dealer marketing campaigns for the United States and Canada. This position also owns the dealer communication channel for all HDFS products and services and serves as the key marketing point of contact for the HDFS field sales team.

Job Responsibilities

• Lead the creation and distribution of HDFS communications with field staff, dealers, and customer service
• Supports dealer training and webinars
• Lead the development, execution, and evaluation of campaigns and materials across various channels, including direct mail, email, paid media, and in dealership support for US and Canada
• Partner with the field sales team to develop short-term incentives to support dealer loyalty and performance
• Collaborate with leadership to support and promote new product variations to meet consumer and dealer needs.
• Plans meetings by identifying, assembling, and coordinating retail requirements; develop assignments and coordinates retail asset requirements.
• Assembles marketing strategies, project and product briefs, and relevant marketing communications in support of the retail finance plans
• Analyzes marketing asset usage reports and stakeholder feedback when developing new campaigns.
• Coordinates retail strategy and creative concept reviews with agency partners; provides missing information as needed

Education Requirements

Bachelor's Degree Preferred

Education Specifications

• Bachelor's Degree in Advertising, Business Administration, or related area is preferred

Experience Requirements

• Typically requires a minimum of 5 years of related experience
• Demonstrated experience in strategic consumer marketing, dealer marketing, leading agency relationships, and guiding the creation and production of work with agencies
• Proven experience demonstrating strategic thinking, strong execution skills, and consistently meeting deadlines in a fast-paced environment.
• Expertise in multiple aspects of marketing communications disciplines (Offline and online advertising, media planning and buying, emerging and social media, electronic communication, retail consumer advertising and promotions, sponsorships and cross-promotions, collateral production, direct marketing, licensing and merchandising and brand identity creation, etc.)
• Proven ability to track and measure ROI for marketing initiatives along with a proven ability to manage budgets and pro-actively identify opportunities/issues

Harley-Davidson is an equal opportunity employer that continues to build a culture of inclusion, belonging and equity through our commitment to attracting and retaining diverse talent from all backgrounds, without regard to race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic protected by law. We believe in fairness and providing a level playing field for all. We foster a culture that thrives on diverse perspectives and contributions to ignite the creativity and innovation to fuel our business and enhance the employee and customer experience.

The pay range shown represents the national average pay range for this role. Your pay may be more or less than the stated range and is dependent on your geographic location and level of experience.

We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. Learn more about Harley-Davidson here .

Applicants must be currently authorized to work in the United States.

Direct Reports: No

Travel Required: 0 - 10%

Pay Range: 75,500-116,900

Visa Sponsorship: This position is not eligible for visa sponsorship

Relocation: This position is not eligible for relocation assistance

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