Senior Marketing Analyst - Trimble Advanced Positioning LATAM

Position Title: Senior Marketing Analyst LATAM

Department: Trimble Advanced Positioning

Location: Campinas, Brazil - Hybrid working model

Report to: Global Marketing Communications

About Trimble

Trimble is an industrial technology company with an entrepreneurial spirit. Our technology transforms the way the world works, using precision and accuracy to help feed, build and move the world easier, faster, safer and greener.

Our diverse organization of nearly 14,000 employees worldwide is the engine that drives our success. With offices in over 30 countries, the opportunities for growth and exploration are boundless, contributing to the unique and enriching culture that has consistently placed Trimble as one of the best places to work.

Job Summary

Trimble Advanced Positioning provides precise positioning solutions for any industry, application or workflow that can benefit from greater precision. We're talking 2 cm accuracy anywhere in the world for applications that span industries including agriculture, geospatial, construction, automotive, marine, IoT, robotics and more. This key role will be responsible for evangelizing the Trimble brand and growing and retaining our customer base across Central and Latin America - our fastest growing region. This position is a true generalist role, responsible for the entire marketing funnel, from brand awareness, engagement and customer experiences to channel enablement, demand generation, lead nurture/conversion and loyalty. The ideal candidate will have a strong understanding of marketing principles and tactics, excellent communication skills, and a proactive and creative approach to problem-solving and program execution.

Key Responsibilities:

• Work directly with regional sales, channel and marketing teams to develop and execute the marketing communication plan for the LATAM region. Also serving as the regional liaison for the broader marketing team.
• Collaborate with regional (sales) management to identify and develop marketing opportunities that support business objectives.
• Marketing lead for regional tradeshows and events, partnering with the Shared Services events team, as appropriate. Manage the logistics of people and equipment, design/build of branded spaces, develop supporting marketing material, lead generation and on-site media relations.
• Work with strategic and product marketing teams to design and produce marketing collateral, translating for local markets.
• Craft and support internal, channel, customer and prospect communications in all forms for the region, collaborating with the Shared Services comms team.
• Support demand generation for the region with experience and understanding working with marketing automation tools to guide the customer journey throughout the demand generation funnel.
• Work with the Field Systems channel management team to support the regional dealer network across multiple industries including agriculture, geospatial and construction.
• Define, implement and track KPIs to measure marketing program success and ROI for initiatives in the region.
• Develop and manage regional media relations, in language, collaborating with the Shared Services PR team.

Skills & Experience Desired:

• Robust marketing experience, ideally for a technology company in a marketing generalist role;
• Regional marketing experience strongly desired, supporting marketing activity in alignment with corporate strategy and brand implementation at a local level;
• English proficiency, both written and verbal is mandatory;
• Ability to travel throughout the LATAM region and to the U.S. as needed

You'll be the right person for the job if...

• You're able to work independently and remote, managing marketing programs end to end with minimal supervision
• You're a self starter and finisher - You know how to get things done and push through obstacles, problem solve and execute when the path to completion and success may not be entirely clear
• You're passionate, and you know how to energizes groups and motivate action
• You can operate as a team of one in the region (with the support of a dynamic global team supporting you)

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