Senior Marketing Analytics Manager

Responsibilities: 

• Create and manage key SalesForce (SFDC) and Tableau dashboards and reports that enable our Marketing teams to effectively run their campaigns and programs 

• Own our marketing attribution framework and drive improvements through additional modeling, tool & system adoption, and process improvements 

• Monitor marketing efficiency and ROI by creating reporting that clearly ties back marketing spend with our demand & brand program efforts 

• Partner with IT to create and manage the key data sets within our data warehouse that can be used to improve our marketing reporting and analytics 

• Own our instance of Google Analytics and partner with our digital marketing teams to drive our A/B testing strategies, ensure we are collecting the right data for our reporting needs, and communicate results and provide recommendations for future campaigns 

Qualifications: 

• Strong understanding of the B2B marketing funnel and core KPIs and data 

• 5-7 years of experience working in marketing analytics, digital marketing, demand generation, marketing operations or other related disciplines 

• Experience with a variety of marketing and business intelligence technologies; Marketo, Salesforce, Google Analytics, Tableau, or similar tools is a plus 

• Deep curiosity, empathy, and drive to get things done in a collaborative team environment 

• Thoughtful problem-solving tendencies with the ability to take initiative and ownership with a focus on continuous improvement