Senior Marketing Analytics Manager

Maven is the largest virtual clinic for women's and family health, offering continuous, holistic care for fertility and family building through maternity, parenting, pediatrics and menopause. Maven's award-winning digital programs are trusted by leading employers and health plans to reduce costs and drive better maternal health outcomes, as well as enhance DE&I in benefits programs. Founded in 2014 by CEO Kate Ryder, Maven has been recognized as Fast Company's #1 Most Innovative Health Company and has grown to 15 million lives covered. Maven has raised $300 million in funding from leading investors including General Catalyst, Sequoia, Oak HC/FT, Dragoneer Investment Group and Lux Capital.
An award-winning culture working towards an important mission - Maven Clinic is a recipient of over 20 workplace and innovation awards, including:

• Fast Company Most Innovative Companies (2020, 2023)
• Built Best Places to Work (2023)
• Fast Company Best Workplaces for Innovators (2022)
• Fortune Best Workplaces NY (2020, 2021, 2022)
• Great Place to Work certified (2020, 2021, 2022)
• Inc. Best Workplaces (2022)
• CNBC Disruptor 50 List (2022)
• Built In LGBTQIA+ Advocacy Award (2022)

About the Role:
We are looking for an experienced marketing analytics professional to join the B2B Marketing team. This will be the most senior level individual contributor in the function acting as trusted adviser to Maven; the expert for all things tied to marketing analytics at a manager/ principal level. The ideal candidate has strong analytical skills and a curiosity to understand the best allocation of Marketing resources. In this role, you will analyze marketing data to help the B2B Marketing team understand the effectiveness of overall marketing and individual campaigns, and will deliver insights/actions for improvement. You will be responsible for KPI identification and measurement and analysis and visualization of marketing activity to drive informed decision-making.
To make our mission a reality, your skills will be accountable for:

• Own the marketing analytics function from forecasting through to measuring impact and sharing insights
• Wrangle multiple, large datasets from various platforms to find patterns and provide executive-level analysis of marketing KPIs
• Partner cross-functionally with the Data Analytics team to ensure we have the necessary data available in Looker for reporting and analysis
• Advise the team on data-driven goal setting from individual campaign goals through the annual planning process
• Maintain and develop all reporting and dashboards across the B2B Marketing function as well as collaborate across the Growth organization to develop full-funnel reporting
• Proactively analyze B2B Marketing activities to gather insights, uncover opportunities, and make recommendations for more efficient allocations of resources
• Encourage a "test and learn" mindset by owning experimental design and sharing insights with the broader team

Minimum Qualifications:

• 6+ years of marketing analytics experience
• You're highly analytical and present recommendations in engaging and creative ways
• You are organized and effective at multitasking and prioritization
• You are an effective communicator (verbal, written, presentation)
• You are well-versed in B2B Marketing data sources (Hubspot, Salesforce, ad platforms, Google Analytics, etc.) and channels (web, email, paid media, etc.)
• You have a demonstrated understanding of attribution models and how to apply them to ROI analyses

Preferred Qualifications:

• You are experienced in visualization tools (Looker preferred), Google Sheets, Excel, and SQL
• You are a natural teacher who is excited to share your best practices related to analytics
• You embrace growth mindset with a desire to learn and constantly improve
• You are passionate about closing gaps in care for today's families

Helpful Experiences and Skills:

• Experience working with B2B marketing funnels
• Experience working in the healthcare industry, particularly in women's and family health

For candidates in NYC, CO, or CA, the base salary range for this role is $135,000 - $185,000 per year. You will also be entitled to receive stock options and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.
At Maven we believe that a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you do not have experience in all of the areas detailed above, we hope that you will share your unique background with us in your application and how it can be additive to our teams.
Benefits & Perks:
We are reimagining what a supportive workplace looks like, from the inside out. On top of standards such as employer-covered health, dental, and insurance plan options, and generous PTO, we offer an all-of-you, inclusive approach to benefits:

• Maven for Mavens: access to the full platform and specialists, including care for everything from mental health, reproductive health, family planning, pediatrics.
• Whole-self care through wellness partnerships
• Weekly breakfast, lunch, and get-togethers
• 16 weeks 100% paid parental leave, flexible time upon return, and $1.5K/mo for 2 months, new parent stipend (for Mavens who've been with us at least six months)
• Udemy, annual professional development stipend, and access to a personal career coach through Maven
• 401K matching for US-based employees (immediately vesting)

These benefits are applicable to Maven Clinic Co., US-based, full-time employees only. 1099/Contract Providers are ineligible for these benefits.
At Maven, creating a safe and inclusive environment for all is our top priority. If you'll be going into our offices or joining company-organized events, please note that Maven requires all employees to be vaccinated against COVID-19 and have received the bivalent booster.
Maven is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Maven is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Maven Clinic interview requests and job offers only originate from an @mavenclinic.com email address (e.g [email protected]). Maven Clinic will never ask for sensitive information to be delivered over email or phone. If you receive a scam issue or a security issue involving Maven Clinic please notify us at: [email protected] . For general and additional inquiries, please contact us at [email protected] .