Senior Marketing Campaign Manager

Right Networks offers the only intelligent cloud purpose-built for accounting firms and professionals. Backed by award-winning around-the-clock US-based support, our fully managed IT and applications ensure customers have secure, reliable, on-demand access to their technology. We provide a curated software ecosystem that simplifies the complexity of running an accounting firm or small business, supported by a community of thought leaders, peer networks, and educational resources. Our success is made possible by leveraging decades of specialized experience in leading accounting firms and technology companies. More than 10,000 accounting firms and 60,000 SMBs count on us to run their business every day.

Job Overview

We’re seeking a Senior Marketing Campaign Manager to work in a collaborative environment on the development, planning, and execution of integrated marketing campaigns for our Accounting Firm Improvement line of business. If you are a data driven demand generation professional, with a proven track record of building integrated, impactful marketing campaigns that drive action and generate quantifiable results, then this position is for you. Our ideal candidate will understand the need to employ both process and creativity in campaign development, will have experience building successful relationships with stakeholders across teams and care deeply about contributing to revenue growth. Reporting to the Director, Marketing Programs and working closely with cross-functional teams, you’ll design, plan, manage, and optimize integrated marketing campaigns across multiple channels.

This is a remote work position.

Responsibilities

• Lead the creation and execution of quarterly and multi-quarter integrated marketing campaigns across all funnel stages to generate new leads, qualify and nurture existing contacts and support the creation of sales-ready opportunities.
• Work closely with product marketing, creative services, field marketing, and sales teams, among others, to map out clearly defined campaign plans and lead their execution.
• Continually test and learn; recommend new channels, acquisition approaches and A/B tests to achieve optimal outcomes.
• Set clear campaign goals, metrics, and performance management KPIs, defining key milestones for campaign launch and follow-up, including cross-functional stakeholder alignment.
• Develop and define the best marketing mix to reach and engage our target audiences, leveraging key channels such as digital ads, email, webinars, social, field activities, direct mail, and more.
• Identify needs for content and enablement tools and work with product marketing, corporate communications and creative services to drive the right content creation across each phase of the customer journey.
• Working with our marketing operations team, analyze campaign results in detail, draw insights, and make data-based adjustments to improve performance and key learnings.
• Monitor data to understand performance of campaigns, report key metrics, insights, and engagement rates to drive conversions and funnel movement.

Requirements

• Minimum 5-7 years’ experience in high-tech B2B demand generation, campaign development and management for a SaaS business.
• Must have proven ability to quickly build strong understanding of go-to-market strategy, the sales process, and the buyer journey.
• Strong understanding of transactional web sites (ecommerce) and freemium model software sales.
• Superior organizational skills, able to manage multiple projects with high-quality, timely execution.
• Excellent analytical skills with an ability to compile and analyze campaign data to inform decisions.
• Problem solver who enjoys developing solutions in a clear, efficient manner.
• Exceptional at working with cross-functional teams, an excellent communicator, with a solid team-first mindset.
• Highly skilled in ability to write/edit persuasively, clearly, and succinctly.
• Strong command of traditional marketing disciplines that include SEO, email marketing, lead generation, database management, and reporting.
• Strong knowledge of modern Martech stacks, including marketing automation (Pardot preferred), CRM (Salesforce preferred), content distribution, and ABM tools.
• Experience in using project management tools, such as Wrike (preferred).
• Prone to action, results focused and able to thrive in a fast-paced environment.

Benefits

To provide best-in-class solutions, we need a best-in-class team. We offer competitive salaries to recruit the best talent. We provide company paid short and long-term disability insurance, life insurance and a generous 401K match. We offer highly affordable medical, dental, vision coverage, and many other valuable benefits. We offer a generous PTO bank, and numerous paid holidays, affording you the time to be there for what is important in your life. We encourage giving back to our communities by providing volunteer paid time off. We are proud to be an Equal Opportunity Employer!

This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the employer.