Senior Marketing Campaign Manager

Q2 is seeking a Senior Marketing Campaign Manager to work in a collaborative environment on the development, planning and execution of integrated marketing campaigns. This role will work directly with cross-functional teams throughout Q2 to develop the concepts and requirements of various marketing campaigns. If you are a demand generation professional, with proven track record of building integrated, impactful marketing campaigns that generate quantifiable results, then this is the position for you. This position will report to the head of Marketing Campaigns and Programs. 

RESPONSIBILITIES: 

• Work across the internal marketing team (comms, product marketing, content, field marketing and more), to build an integrated campaign strategy that meets our awareness and demand gen goals
• Develop compelling marketing campaigns, aligned with sales, that drive demand for Q2 products and services; Campaigns may include a variety of channels from email, digital, virtual events, and more
• Regularly test innovative concepts to identify new ways to drive results
• Define, document and execute end-to-end project plans that move a campaign from initial concept to successful delivery seamlessly in coordination with key stakeholders
• Partner with the broader Marketing and Sales organization to leverage deep customer insights in order to define and shape ongoing campaigns to ensure they serve the needs of Q2 and its customers to deliver appropriate business results 
• Work with teams outside of Marketing (product, emerging business, sales, etc.) to support the overall vision and mission of the business out into the target market
• Leverage marketing technology to execute, track and report on campaign activity and success (Salesforce, Marketo, Confluence, Wrike, etc.)

EXPERIENCE AND KNOWLEDGE: 

• Typically requires a Bachelor’s degree and a minimum of 8 years of related experience; or an advanced degree with 6+ years of experience; or equivalent related work experience.
• Understanding of B2B product marketing and product management preferred 
• Must have ability to quickly build a strong understanding of Q2’s go-to-market strategy, the Q2 sales process, and the process buyers go through in selecting and buying software.
• Excellence in metrics and measurement of demand gen campaign success is key. 
• Demonstrate exceptional communication/presentation skills, both written and verbal.
• Understand Q2’s target customers, their pains, and how Q2 is uniquely suited to help them 
• Understand competitors and their offerings, and ability to position Q2 to win against them 
• Strong project and time management skills required to efficiently move between work places and multiple, concurrent projects 
• Experience in project management tools such as Wrike, preferred
• Experience with Salesforce reporting, dashboards and campaigns required
• Communications and interpersonal skills – ability to build strong working relationships with sales teams and leaders 
• Prone to action, results focused, KPI focused 
• Must be able to thrive in a fast-paced environment

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At Q2, our goal is to be a diverse and inclusive workforce that fosters mutual respect for our employees and the communities we serve. Q2 is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.