Senior Marketing Communications and Brand Manager

Synchron (www.synchron.com) is developing a brain interface technology platform that transmits data in and out of the brain via devices implanted inside cerebral blood vessels using minimally invasive endovascular procedures (Neuro-Intervention).

As the first company to conduct clinical trials of a minimally invasive brain-computer interface, Synchron is in a unique position with the potential to restore human capabilities to people with paralysis. There have been 10 clinical trial participants implanted with the company’s technology. This is an opportunity to help shape next steps on the pathway to a commercial product as part of a dynamic, multi-disciplinary and growing team.

We are currently seeking to fill the position of Senior Marketing Communications and Brand Manager. This position is located in New York City, and ability to travel into Brooklyn is ideal. Remote work will be considered. 

POSITION OVERVIEW:

The Senior Marketing Communications and Brand Manager will lead and implement marketing communication initiatives and brand strategies that align with Synchron's objectives and resonate with our target audience.

This role will oversee all aspects of marketing communications related to Synchron's brand, ensuring all branding decisions ultimately result in driving our marketing efforts forward. To achieve that alignment, this role requires working within multiple areas of marketing, such as research, content, social, and design. 

The ideal candidate utilizes an intuitive, creative, analytical approach, and possesses a deep understanding of design sensibility to make decisions about what to express, from a strategic idea to the fine lines of implementation. This role requires a very strong ability to create action items, execute those action items effectively, provide vigorous and comprehensive follow-up. 

RESPONSIBILITIES:

Brand Strategy and Management:

• Develop and execute a cohesive brand strategy that reinforces our company's vision and mission, while differentiating us from competitors in the BCI industry

• Ensure brand guidelines and standards are consistently applied across all marketing collateral, both online and offline

• Monitor and assess brand performance metrics, identify areas for improvement, and implement strategies for enhancing brand equity

Marketing Communications:

• Collaborate with cross-functional teams to create integrated marketing campaigns that effectively promote our products, solutions, and services

• Craft compelling messaging and value propositions that resonate with various stakeholders, including healthcare professionals, hospital administrators, and end-users

• Design/manage the production of marketing materials, including brochures, banners, flyers, videos, website content, case studies, and press releases

Digital Marketing:

• Lead digital marketing initiatives, including social media campaigns, email marketing, online advertising, to increase brand visibility and engagement

• Optimize website content to enhance user experience, driving lead generation and conversions

• Monitor digital marketing analytics and use data-driven insights to refine marketing strategies

Event Management:

• Plan/coordinate industry events, conferences, and tradeshows to promote our brand 

• Identify sponsorship opportunities and establish strong partnerships with relevant organizations

Market Research and Analysis:

• Stay abreast of industry trends, market dynamics, and competitor activities to inform marketing decisions

Budget Management:

• Manage the marketing communications budget effectively, allocating resources to the most impactful initiatives and maximizing return on investment

QUALIFICATIONS:

• Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree is a plus.

• Proven experience (minimum 7-10 years) in marketing communications and brand management. Medtech and/or Tech experience is a plus.

• Outstanding project management and organizational abilities in order to work collaboratively with cross-functional teams
• Proficiency in digital asset software tools such as Adobe Illustrator and Photoshop and digital marketing tools and platforms. Video editing is a plus.

• Excellent personal, written, and verbal communication skills

• Successful development and execution of marketing campaigns, with established portfolio to share

SALARY: $110k - $150k 

At Synchron, we value our culture and the way we work together to achieve our goals. You will be amongst a group of hard-working, fun, and caring people who support each other and are passionate about bringing life-changing technologies to people with disabilities.

Synchron provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 

Synchron operates in Australia and the USA.