Senior Marketing Communications Manager, North America

An Amazing Career Opportunity for a Senior Marketing Communications Manager, SI North America!!

Location(s): Eden Prairie or Austin, TX (Hybrid)

Job ID: 15168

Do you enjoy leveraging the power of Digital Marketing and Sales Enablement? Do you like being an expert at building and maintaining strong relationships along with custom campaigns?

Then read on...

Who are we?

HID powers the trusted identities of the world's people, places, and things, allowing people to transact safely, work productively and travel freely. We are a high-tech software company headquartered in Austin, TX, with over 4,500 worldwide employees. Check us out here: https://newsroom.hidglobal.com/silverstein-introduces-employee-badge-apple-wallet-its-world-trade-center-employees-and-tenants

and https://youtu.be/23km5H4K9Eo .

HID is an Innovative High-Tech Security Company!

The Senior Marketing Communications Manager is responsible for developing strategic & tactical marketing plans focused on end-users for the Secure Issuance (SI) business area in NAM, aligning with the local sales team as well as corporate marketing teams on priorities, plans, and developing thought leadership & demand creation programs. This role will also be responsible for driving innovation & introducing best practices for the business unit globally.

A demonstrated ability to leverage the power of digital marketing and sales enablement is essential. Specific responsibilities include defining buyer persona targets for the NAM region, determining the best tactical mix (inbound & outbound) to drive leads, designing calls to action, executing integrated marketing activities, allocating budget, setting program goals and measurement criteria, working closely with Sales and Product teams to develop marketing tools to better promote and sell Secure Issuance products.

The qualified candidate will be able to demonstrate a successful history in a B2B marketing role with responsibilities including know-how required to execute marketing campaigns focused on lead generation and sales enablement aligning with the overall business (priorities, objectives, revenue target) for new customer acquisition as well as retention; campaign analytics; lead qualification/nurturing. A focus on best-in-class ROI delivery is critical. Travel to a variety of internal meetings, client sites, events, and tradeshows is also required.

This position will report to the Director of Marketing Communications, SI and will work in partnership with multiple disciplines across a highly matrixed organization and will partner with multiple functions to drive business results. This is an exciting, fast-paced position with the opportunity to work on the full breadth of marketing activities at one time.

As our Senior Marketing Manager, North America, you'll support HID's success by:

• Being a strategic partner to our regional teams on the strategy, development, and execution of marketing initiatives, with the primary focus of generating and accelerating pipeline.
• Building and execute rolling annual and quarterly country/region marketing plans and campaigns within the Corporate Framework (reputation, demand creation, and sales enablement), aligning with corporate segment marketing plans, sales goals, digital transformation initiatives and annual budgets.
• Interlocking with NAM Sales organization to ensure agreement on priorities, adjusting as required by changing market conditions and emerging opportunities.
• Understanding the partners' business objectives, go-to-market approach, and channel and use this insight to build and execute a joint partnership strategy.
• Developing and execute measurable country/region demand creation programs that drive leads and revenue.
• Collaborating with global/regional and central resources in the development of campaigns, PR, social media, HID product literature, event displays, product positioning, value proposition messaging and web marketing programs worldwide to execute in the NAM region.
• Working with Web resources to ensure that inbound traffic can be converted into known leads through a best-in-class Web experience.
• Identifying enablement gaps through ongoing analysis and business review sessions with key stakeholders; accountable for upholding and improving the readiness & marketing enablement process.
• Localizing and customizing contents for new product introduction deliverables based on developed positioning and messaging.

What we will love about your background:

• Demonstrated experience with marketing automation, Web content management, analytics, and business intelligence (reporting and analysis tools).
• Proven record of supporting sales to meet or exceed pipeline and revenue targets.
• Excellent communicator with proven ability to clearly convey ideas and data in written and spoken formats to a variety of audiences.
• Demonstrated strong listening, and information gathering skills for defining deliverables, needs and outcomes.
• Team player with cross-functional collaborative skills.
• Demonstrated skills in positioning and differentiating products and services.
• Strong project management skills and the ability to balance multiple priorities.
• Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements.
• History of budget management.

Your Experience and Education include:

• University degree in marketing, communications, or related area (or equivalent experience).
• Ideal candidate will possess 10 years' experience in B2B Marketing Communications / Field / End User Marketing.
• Experience working in the identity management & secure identity industry would be a plus.
• Ability to effectively communicate in English verbally and in writing.
• Proficient in MS Office applications, CRM & Web content management.
• Experience with marketing analytics, social media platforms & other Web 2.0 tool.
• Customer focus with keen knowledge, skills, abilities, and traits necessary in this role to satisfy our customer's expectations.
• Know-how in marketing planning and leading strategic engagement across the channel ecosystem.
• Excellent presentation and communication skills.
• Experience with using various marketing channels (content writing, social media, emails, events, etc.) to communicate a company's features & benefits.
• Ability to maintain composure, professionalism, and calm in a fast-paced ever-changing business environment.

Why apply?

• Empowerment: You'll work as part of a global team in a flexible work environment, learning and enhancing your expertise.
• Innovation: You embrace challenges and want to drive ambitious change.
• Integrity: You are results-orientated, reliable, and straightforward and value being treated accordingly.

This opportunity may be open to flexible working arrangements.

HID is an Equal Opportunity/Affirmative Action Employer - Minority/Female/Disability/Veteran/Gender Identity/Sexual Orientation.

We make it easier for people to get where they want to go!

On an average day, think of how many times you tap, twist, tag, push or swipe to get access, find information, connect with others or track something. HID technology is behind billions of interactions, in more than 100 countries. We help you create a verified, trusted identity that can get you where you need to go - without having to think about it.

When you join our HID team, you'll also be part of the ASSA ABLOY Group, the global leader in access solutions. You'll have 50,000 colleagues in more than 70 different countries. We empower our people to build their career around their aspirations and our ambitions - supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. As we welcome new people on board, it's important to us to have diverse, inclusive teams, and we value different perspectives and experiences.

#LI-HIDGlobal

Eden Prairie, MN, US, 55344 Austin, TX, US, 78753

Sales, Marketing & Product Management

11%-30%

Mid-senior level

20-Mar-2023

Nearest Major Market: Minneapolis