Senior Marketing Communications Specialist (Branding)

Company
Federal Reserve Bank of Chicago
The Federal Reserve Bank of Chicago hosts the National Marketing Team for the Federal Reserve Financial Services (FRFS) suite of products. The products we support are used by ~10,000 financial institutions in the U.S. and move over $4 trillion a day in payments.
We are looking for an experienced marketing specialist responsible for overseeing the development and implementation of Federal Reserve Financial Services branding and visual identity strategies and ensuring consistent usage across the organization. We ask that you are a team player who builds relationships with internal stakeholders and has brand identity, graphic design, and project management skills. The level of work required is considered advanced and staff must be able to work under minimal supervision. You will not have direct reports.
PRINCIPAL DUTIES AND RESPONSIBILITIES

• Lead FRFS branding strategy and visual identity for the FRFS marketing team.
• Manage selected agency for strategic FRFS brand assessment and development of refreshed brand logo, narrative, color palette, style guide, image library, templates and more.
• Ensure applied visual brand standards across all FRFS web and digital platforms and printed marketing materials.
• Build and curate FRFS image libraries and iconography.
• Create and maintain self-serve online branding portal for FRFS employee use.
• Serve as primary point-of-contact for roster of design agencies and freelancers, responsible for procurement, agency invoicing and budget reconciliation.
• Manage intake for all Marketing-generated design projects and fulfills either personally or oversees work of agency or freelancer.
• Manage production schedules with vendors and internal stakeholders; ensure applicable reviews for scoped deliverables and accountability for deadlines and budget.
• Develop internal education and awareness strategies in support of brand awareness and proper usage.
• Partner with internal research team to conduct surveys and solicit stakeholder feedback to ensure brand is resonating internally and externally.
• Build relationships with internal stakeholders and work with executive level leadership across Federal Reserve Financial Services business lines and Federal Reserve System.

YOUR BACKGROUND

• Bachelor's degree in Marketing, Graphic Design, Communications, Public Relations, Advertising, related field or equivalent experience
• 5-8 years of relevant work experience
• Experience in graphic design, art direction, and/or branding strategy preferred
• Experience using Adobe InDesign, Canva and other leading design applications
• Experience designing Microsoft PowerPoint presentations and Microsoft Word templates
• Advanced knowledge of digital content strategy, corporate communications, B2B marketing principles and practices
• Advanced level of attention to detail resulting in high-quality deliverables
• Ability to negotiate and influence without direct authority and strong relationship management skills
• Ability to manage multiple projects in a highly complex, fast-paced agile environment, geographically diverse, and matrixed organization
• Excellent oral and written communication and executive presence skills
• Independent thinking, objective analysis, and decision-making abilities
• Experience developing and executing content marketing strategies

WHAT WE OFFER

• Comprehensive benefits package include medical, dental, vision, prescription drug coverage, 401k savings plan, retirement plan, paid time off, transit benefit, onsite gym and subsidized cafeteria
• A continuous learning environment with opportunities to gain new skills and grow your career

ADDITIONAL REQUIREMENTS

• Applicants must be currently authorized to work in the United States without the need for visa sponsorship now or in the future.
• As a condition of employment, Federal Reserve Bank of Chicago employees must comply with the Bank's ethics rules, which generally prohibit employees, their spouses/domestic partners, and minor children from owning securities, such as stock, of banks or savings associations or their affiliates, such as bank holding companies and savings and loan holding companies. If you or your spouse/domestic partner or minor child own such securities and would not be willing or able to divest them if you accepted an offer of Bank employment, you should raise this issue with the recruiter for this posting, who can provide you contact information for our ethics official if necessary. This document indicates the general nature and level of work performed by employees within this position. It is not a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. An employee's responsibilities, tasks, and duties might differ from those outlined in the job description, and other duties, as assigned, are a part of the job.
• Ability and willingness to provide occasional afterhours/weekend communication support
• Must be willing to travel up to 10% of time

The Federal Reserve Bank of Chicago reserves the right to modify the elements of this job description, as business needs require. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression, or veteran status
Full Time / Part Time
Full time
Regular / Temporary
Regular
Job Exempt (Yes / No)
Yes
Job Category
Sales/Marketing
Work Shift
First (United States of America)
The Federal Reserve Banks believe that diversity and inclusion among our employees is critical to our success as an organization, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. The Federal Reserve Banks are committed to equal employment opportunity for employees and job applicants in compliance with applicable law and to an environment where employees are valued for their differences.
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