Senior Marketing Data Analyst

About the Role

Together Blinkist and Go1 are working toward our shared goal of being the destination for lifelong learning. As we do this we’re focusing on efficient B2C growth to bring ever more learners to our product. Within our marketing team we’re constantly trying to acquire convert and retain an ever increasing number of learners.

We are seeking a dynamic and detail-oriented Senior Marketing Analyst to join our team. As a Senior Marketing Analyst you’ll work closely with the Performance Marketing CRM and CRO teams. You’ll be integral to helping us solve challenges of how we allocate and attribute marketing spend how we create the highest converting funnels and how to keep learners active and engaged.

Check out the interview process for this position here: https://jobs.blinkist.com/o8k

What You’ll Do

As a Senior Marketing Analyst at Blinkist by Go1 you will play a crucial role in supporting our Performance Marketing Acquisition team. You’ll be responsible for constantly developing the targets and bids we use to run our campaigns ensuring that our marketing campaigns are aligned with these targets to maximize profitability. Your expertise will help drive the strategic direction of our marketing efforts ensuring that we achieve our financial goals.

You’ll help us navigate challenges related to non click-based attribution methods providing valuable insights through multiple attribution formats including last-click blackout incrementality tests and Marketing Mix Modeling (MMM). By analyzing and interpreting data you will help the team understand the impact of various marketing channels and tactics enabling more informed decision-making and optimization of our marketing strategies.

Evaluating A/B tests across the funnel will be another key aspect of your role. You will advise on test setup analyze the test results and provide actionable recommendations to improve conversion rates and overall marketing performance.

Additionally you’ll work with non-paid channels such as CRM and SEO to help them visualise + understand performance and assess the outcome of new tests and strategies. Focused on conversion monetization and renewal.

What You Need to Have

• Bachelor's degree in Marketing Business Statistics or a related field

• Proven experience analyzing marketing data and providing actionable insights that impacted revenue

• Background in performance marketing or handling performance marketing data

• You have worked at an investment bank vc or top four consultancy

• Proficiency in attribution and measurement techniques

• Strong analytical skills (via SQL) with the ability to interpret complex data

• A preference for speed and pragmatism over perfection

• A growth focused mindset which is focused on delivering daily

• Excellent communication and presentation skills

• Ability to work collaboratively with cross-functional teams

What You Can Help Us Achieve

• Higher revenue growth at better efficiency levels through more accurate and nuanced performance marketing targets

• Improved return on investment through the application of insights beyond post click attribution to understand channel performance

• Faster experimentation throughput by having data more integral to the process

Why Blinkist/Go1

Our unique culture of empowerment mutual respect and transparency has always been our defining characteristic. We support each other and carve out opportunities for every individual to develop and grow. We strongly believe that diversity powers innovation thus we celebrate and support our differences providing equal opportunities for employment and career growth. We embrace a flexible remote-first way of working that supports different needs and lifestyles.

These are some of our most valued benefits:

• Competitive incentive plan in addition to salary

• Employee Stock Option Plan

• Flexible approach to work

• 30 PTO days + Wellbeing days + Learning days

• Monthly work from home or transport reimbursement

• One time work from home office set up budget

• Unlimited access to the Go1 Learning Hub and mentorship program

• Professional development fund

• Volunteer leave to give back to the community

• Family planning & parental leave plus support for parents returning to work

• Wellness initiatives and an Employee Assistance Program

If you choose to join our team in Berlin you'll have access to our modern office space in Neukölln and enjoy healthy plant-based meals prepared fresh every day by our very own chef. 🥑

Join our team at Go1 and be at the forefront of transforming education through innovative learning solutions. Together we can change the world. One learner at time.

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