Senior Marketing Insights Analyst, Commercial

• Plans, manages, and delivers Marketing Insights projects. Under the supervision of the Manager Marketing Insights - Commercial, executes end-to-end research projects, including requirement gathering, defining research approach/methodology, participant recruitment, research instrument development/programming/testing, analysis and presentation delivery.
• Crafts questionnaires and discussion guides that meet the needs of the business. Leverages in-depth knowledge of survey and discussion guide development best practices to program surveys and qualitative instruments that deliver engaging quantitative and qualitative experiences to our valuable customer base.
• Employs Qualitative research methodologies. This includes moderation of focus groups and in depth interviews as well as the execution of unmoderated user experience testing to gather deeper insights when the need arises.
• Analyzes work and presents research findings to business owners. Provides actionable insights to project owners and stakeholders at all levels of the organization to drive strategy, design recommendations, experience development and product optimization.
• Supports internal and external cross functional in-person insights engagements including workshops, focus groups, co-creation and brainstorming sessions. Supports the Commercial Insights Manager in partnership with Building & Roofing Science (BRS), R&D, Product Marketing and Sales to successfully execute and deliver impactful engagements that provide insight into challenging business questions, gaps in the market/customer experience and product development opportunities while bringing customer needs to light to drive action.
• Supports research needs on request for Commercial focused areas including but not limited to Products, Programs, Services and Events for Contractors, Architects, Specifiers, Building Envelope Consultants, Property Managers and Distributors.
• Manages workfront project tracking system for the Marketing Insights function. Standardizes use across the insights team, monitors requests, analyzes key performance metrics and builds best practices for capturing internal VOTC to drive continuous improvement of the Insights COE.

Under This Roof, We Require

• 3+ years of related experience in marketing analytics, marketing research, user experience research or management consulting.

• A Bachelor’s Degree/MBA or advanced degree preferred.
• Advanced experience with quantitative research (survey design, response effects, sampling, crosstabs, and statistical concepts, etc.) and qualitative/user-centered design methods (individual and group interviews, diary studies, direct observation, think-aloud usability testing, etc.).
• Advanced experience with a broad range of Marketing Research tools/technology including Qualtrics, Usertesting.com and other online insights tools
• Advanced experience with Excel (advanced), PowerPoint (advanced), and Word
• Experience working in the Building Materials space. Experience in adjacent complex industries/product categories will be considered.
• Expert facilitation/moderation skills are required.
• Strong stakeholder management and relationship building skills.

Under This Roof, We Also Value

• Marketing Research, Customer Experience or User Experience Research certifications preferred.
• A Bachelor’s Degree/MBA focused in Statistics, Research, Psychology, Cognitive Science, Anthropology, Human Factors, HCI/CS, Marketing, General Management, Architecture, Sustainability or Engineering is a plus.
• Excellent communicator (both written and verbal) with strong business acumen and strong work ethic.
• Demonstrated project management skills and ability to effectively manage a large workload with ability to manage multiple projects simultaneously.
• Advanced experience conducting analysis and sharing actionable insights
• Experience working with and managing research service providers.

How We Protect What Matters Most

• We offer a wide range of health insurance options that include medical, dental, and vision for you and your family.
• Our Family-Building benefits support the many different journeys to fertility and parenthood.
• Our robust 401K plan includes an employer match contribution with your pre-tax and/or Roth contributions.
• Other exciting programs and perks are available to help employees achieve work-life balance, including (but not limited to) a wellness program, free financial coaching, a referral program, and product rebates when purchased for an employee’s primary residence.