Senior Marketing Intelligence Strategist

The Mintel Marketing Intelligence team is responsible for bridging strategy and creativity with leading-edge advertising data, marketing best practices, and competitive intelligence acumen. A Senior Marketing Intelligence Strategist on our team must have a restless curiosity about the world, the ability to pivot on a dime, a commercial mind that is always thinking end-game, and a confidence that they can be the most creative person in the room.

You will have the opportunity to shape and scale the direction of our Marketing Intelligence team offering, and how it can seamlessly mesh with our other Advisory and Innovation offerings to deliver complete solutions for our clients.

The ideal candidate will have experience in experience in advertising, strategy, brand planning, and competitive intelligence, ideally within an agency or research environment. You should be able to demonstrate skills in critical thinking, be effective presenting to high-level executives, display poise under pressure, and be able to seamlessly shift from high altitude thinking to the tangible and practical. This role will prioritize custom programs in the financial services industry, so experience with financial services or clients in regulated industries is a plus.

What You Will Be Doing:

• Executing projects and programs on marketing strategy and competitive intelligence, primarily the financial services industry. You will also help to identify new, impactful ways to apply secondary research findings to drive business decisions for our clients.
• Serving as an advertising strategy leader and innovator both internally and with Mintel’s clients, with emphasis on the financial services industry.
• Collaborating with a highly motivated team of client-facing account managers and consultants to execute commercial opportunities for premium consulting services.
• Crafting tight strategic narratives and providing solid recommendations to Directors, VPs, and the C-suite.

We Are Looking For People Who Are:

Commercially-Minded:   You have an instinct for commercial opportunities, develop and expand client relationships, develop business, and will drive Mintel’s value proposition

Consumer-Led: You have a demonstrated talent for spotting trends and patterns, and a nuanced understanding of consumer insights 

Strategists: You are a lateral thinker, an intuitive dot-connector, and have experience weaving compelling narratives out of disparate facts across a wide range of categories. 

Data-Driven: You have a strong familiarity with media monitoring research tools (Pathmatics, Media Radar, SEM Rush, Comperemedia, Nielsen, Kantar, IRI), their methodologies, and how to find insight and application for clients using these tools.

Naturally Curious: You are always drawn to knowing the “why” behind things and great at navigating client conversations, asking second and third level questions to get at the heart of clients’ challenges and goals.

Influencers: You have experience leading advertising strategy or media planning and the energy, intellect, humility and passion that draws people to wanting to learn more from you.

Great Communicators: You are able to visualize strategic thought in evocative and engaging presentations, delivered with confidence and authority and can adapt your communication style to suit each client and internal business partner.

Collaborators: You take pride in the team you are a part of and the work you produce. Cultivating professional relationships with your colleagues is important and you are constantly finding innovative and unique ways to create an exceptional work environment.

Financial Services Experience: Not required, but experience working in the financial services space, or supporting F/S clients highly preferred.

Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets

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