Senior Marketing Lead

About Winona:

Winona is one of the leading telemedicine companies providing HRT for women in menopause. We’ve built all of our technology in house including an EHR, patient care admin system, patient portal, website, marketing technology etc. Winona has two compounding pharmacies and a team of in house physicians providing world-class care via a fully vertically integrated business model.

About the role:

We are seeking a dynamic, experienced, and strategic Senior Marketing Lead to lead our marketing efforts and drive our growth to the next level. The ideal candidate is a seasoned marketing executive with proven success in leading and scaling marketing teams, driving revenue growth, and building a powerful brand presence. You will be responsible for developing and executing marketing strategies across all channels, overseeing a diverse team, and working cross-functionally to achieve business objectives. This role requires a balance of high-level strategic vision and hands-on execution.

If you’re a forward-thinking marketer who thrives in a fast-paced environment and can inspire teams, we want to hear from you!

Seniority Level: Senior-level

Responsibilities:

Develop and Lead Marketing Strategy

• Create, execute, and oversee a comprehensive marketing strategy that aligns with business goals and drives growth.

• Set the vision for the company’s overall marketing initiatives, ensuring the brand’s voice is consistent and impactful across all channels (digital, social, paid, earned, owned media).

• Lead cross-functional campaigns that align marketing, sales, product, and customer success strategies.

Team Leadership & Development

• Build, lead, and mentor a high-performing marketing team, ensuring each member is supported and empowered to achieve their goals.

• Foster a collaborative environment that promotes innovation and continuous improvement.

Growth Marketing & Revenue Generation

• Own revenue growth initiatives through customer acquisition, engagement, retention, and lifecycle marketing.

• Develop data-driven performance marketing strategies to optimize channels (SEO, SEM, paid social, email, and more).

• Establish KPIs and performance metrics to track progress and measure campaign success.

Brand Building & Positioning

• Ensure the company’s brand is compelling and distinct, with consistent positioning across all touchpoints.

• Spearhead efforts to strengthen brand recognition and loyalty in the marketplace.
     - Drive PR, content, and storytelling efforts to ensure cohesive and powerful narratives.

Customer Insights & Data-Driven Decision-Making

• Leverage data, analytics, and customer insights to drive marketing decisions and optimize performance.

• Oversee market research initiatives to ensure we understand customer behavior, trends, and opportunities.

Product Marketing & Go-to-Market (GTM) Strategy

• Collaborate closely with product teams to shape and communicate product marketing strategies.

• Lead product launches and ensure successful GTM campaigns.

Stakeholder Communication & Collaboration

• Work directly with executive leadership to align marketing strategies with company vision and growth goals.

• Serve as the marketing expert, providing insights, updates, and recommendations to stakeholders and the executive team.

Requirements:

• 10+ years of experience in marketing, with a strong track record in leadership roles (preferably in high-growth environments or digital-first companies).

• Proven ability to scale marketing efforts and deliver sustained revenue growth.

• Experience in both B2C and B2B marketing strategies is highly preferred.

• Deep understanding of performance marketing, brand development, customer acquisition, and retention strategies.

• Strong data-driven mindset with the ability to analyze campaign performance and make strategic decisions based on data.

• Hands-on experience across all marketing channels, including paid, owned, and earned media.

• Excellent leadership, team management, and communication skills.

• Ability to operate at both a strategic and tactical level.

• Experience in managing and optimizing marketing budgets.

• Strong understanding of digital marketing trends, tools, and best practices.

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.

Preferred Skills:

• Experience in leading marketing efforts in a fast-paced, entrepreneurial environment.

• Proven track record in building and scaling marketing teams.

• Knowledge of CRM platforms, marketing automation tools, and analytics.

• Background in industries such as healthcare, tech, eCommerce, or related field.

What’s in it for you?

As a full-time member of our team, you’ll enjoy:

• Flexible hours, work wherever you choose.

• Unlimited PTO.

• Non-working holidays per country of residence.

• Referral bonuses.

• Financial support for online courses.

• Fun and casual work environment.

• Employee engagement activities and virtual gatherings.

• We are a diverse, global team! 🌍