Senior Marketing Manager

About Us: 1001 is an innovative Iraqi startup poised to revolutionize the streaming industry in Iraq. With a diverse catalog featuring over 30,000 hours of content from Starzplay, OSN, Rotana, and Al Sharqiya, we aim to provide unparalleled entertainment to our audience. We are looking for a dynamic and motivated Senior Marketing Manager to join our team and drive our marketing efforts to new heights.

Position Overview: As the Senior Marketing Manager, you will play a crucial role in developing and executing marketing strategies that enhance our brand presence and drive user acquisition and engagement. You will work closely with the Marketing Director and shadow the existing marketing manager to gain hands-on experience and receive comprehensive training. This position is ideal for a passionate individual eager to learn and grow within a fast-paced startup environment.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies to drive growth and brand awareness.
• Manage and optimize the Pirate Funnel (Awareness, Acquisition, Activation, Retention, Revenue, Referral) to maximize customer lifecycle value.
• Create and execute media content marketing plans to leverage our extensive catalog.
• Utilize performance-based marketing techniques to track and improve campaign effectiveness.
• Apply the IAO Growth Model (Interest, Acquisition, Optimization) to develop and refine marketing tactics.
• Lead and collaborate with cross-functional teams to ensure cohesive marketing efforts.
• Conduct market research and analyze trends to identify opportunities and threats.
• Craft compelling narratives and copywriting for marketing campaigns.
• Design and storyboard creative marketing materials.
• Plan and launch successful marketing campaigns across various channels.

Skills and Qualifications:

• Fluent in Arabic (mandatory); fluent in English (nice to have).
• Proven experience in marketing, preferably within a startup environment.
• Strong understanding of digital marketing principles and techniques.
• Familiarity with the Pirate Funnel and IAO Growth Model.
• Excellent copywriting and narrative crafting skills.
• Ability to create and manage media content marketing strategies.
• Proficiency in performance-based marketing and campaign optimization.
• Strong analytical skills and the ability to interpret data to drive decisions.
• Exceptional communication and leadership skills.
• Ability to thrive in a fast-paced and dynamic work environment.

Development Plan: As part of your onboarding and continuous development, you will:

• Shadow the Marketing Director and current marketing manager.
• Follow a rigorous 6-month development plan that includes online courses and reading materials covering:
• Startup marketing strategies
• The Pirate Funnel framework
• Media content marketing
• Performance-based marketing techniques
• The IAO Growth Model
• Participate in hands-on projects and receive mentorship from experienced professionals.

Why Join Us?

• Opportunity to be part of a pioneering startup in the Iraqi streaming industry.
• Hands-on experience and professional growth in a supportive environment.
• Work with a passionate and innovative team committed to excellence.
• Competitive salary and benefits package.

If you are a motivated marketing professional with a passion for growth and innovation, we encourage you to apply and join our exciting journey at 1001.