Senior Marketing Manager

Rich's, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich's is a global leader with a focus on everything that family makes possible. Rich's®-Infinite Possibilities. One Family.

PURPOSE STATEMENT

A Senior Marketing Manager in the assigned Division is responsible for leading a strategic product category. The role includes planning the strategic direction for the assigned category as well as developing marketing plans, new product/platform roadmaps, financial management and overall responsibility for delivering business results. This role is located in Buffalo at our corporate headquarters re-location available.

KEY ACCOUNTABILITIES/OUTCOMES

Leadership

• Vision/Strategy: Drive assigned category plans and execution within the assigned Division to achieve market share, volume and profit targets (including responding to trends, portfolio mapping, innovation/renovation activity)
• Provide cross-functional team leadership on planning and project management; is the FSD PCT member
• Manages some FSD Marketing Associates, performs PDP including objective setting, and performance evaluations for assigned direct reports
• Maintain consistent communication with sales, business insights and other resources to develop insight into emerging focused trends and translate into business opportunities
• Owns responsibility for understanding market data, sensory and other insights that will shape the category

Understands the Market

• Understands the customer, competitor, consumer and Rich's capabilities
• Turns marketplace insights into opportunities
• Performs competitive analysis, market quantification and assessment
• Leads Discovery work to generate new products and platforms within appropriate target segments

Product Management

• Product Development and Improvement: Execute innovation/renovation activity against plan
• Product/Segment Knowledge: "Expert" on assigned category/segment within the Division (understand operational capabilities, technical aspects, uses, customer positioning)
• Responsible for the category demand plan, risks and opportunities. Leads S&OP workstream for the category.
• Provides support and solutions to the Product Supply Chain
• Owns pricing for the category and maximizes Rich's value proposition within the assigned category
• Leads and drives SKU rationalization activities for the assigned category

Marketing Management

• Manages Rich's brand strategy and value proposition within the assigned category.
• Responsible for planning and executing marketing plans for the assigned category to drive demand.
• Plans and manages the associated budget.
• Interfaces with external agency partners and customer marketing team.

Financial Management

• Owns and manages the assigned category P&L within the Division.
• Identifies issues and opportunities to maximize profitability.
• Understands product cost structure (perform basic proforma's)
• Develops and manages gaps and contingency plans as required

KNOWLEDGE/SKILLS/EXPERIENCE

• Bachelors degree in marketing or related field required (MBA preferred) with 8+ years of experience in a marketing role
• Proven strategic planning skills in a marketing role with proven success
• Solid financial skills to include P&L analysis and other analyses
• Solid communication skills to include verbal and written capabilities; strong presentation ability including with all audiences and levels of management
• Demonstrated ability in collaboration
• Demonstrated ability to organize and prioritize work
• Demonstrated leadership skills either with direct reports or through leading strategic initiatives through projects/teams
• Project management skills to include demonstrated planning, managing projects and organizing
• Experience in the food industry a plus
• Strong PC proficiency to include Microsoft Office Word, Excel, PowerPoint
• Travel Up to 40% first year
• Bi-lingual Spanish Preferred

#LI-KR

Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity, sexual orientation, marital status or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.

Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich's. Please contact Rich's Human Resources department at [email protected] if you need assistance completing this application or to otherwise participate in the application process.