Senior Marketing Manager

Are you a growth and optimization strategy expert? Are you eager to join a team of passionate individuals? If you want to pursue your professional goals as you help grow an innovative real estate tech company, this work is for you. Join us as our newest Senior Marketing Manager and help change the world of real estate, one home at a time.

We are seeking a high performing, growth-oriented marketer to join our Growth Marketing Team. The Senior Marketing Manager will drive growth by building, measuring, optimizing and scaling a portfolio of paid media channels including Online Video, Paid Search, Paid Social, Display and Affiliates. This is an exciting opportunity to help build the foundation for growth marketing at Realtor.com that has a direct impact on company KPIs.

What you’ll do:

• Lead growth and optimization strategy across Paid Media Channels  

• Aggressively grow a substantial monthly spend while maintaining RoAS

• Monitor and report out on key performance metrics

• Develop hypothesis and implement testing strategies to drive growth using creative/copy, LPO, audience segmentation, ad placements, etc.

• Partner with analytics to identify performance trends and develop insights to help influence decisions for paid media strategy

• Influence cross functional teams to get things done and drive business results

What you’ll bring:

• 4+ years of hands on experience managing paid media channels in-house and/or owned and optimized a complex program with proven results in influencing business outcomes 

• BA/BS degree in marketing, business, economics or related field, MBA a plus

• Experience using online advertising solutions such as Google Adwords, Facebook Ad Manager, DSP, SA360, Kenshoo, Adobe Ad Cloud is required

• Basic/Intermediate SQL experience a plus

• Experience with web analytics software such as Adobe Analytics or Google Analytics is required

• Deep familiarity with all digital marketing metrics including CPA, CPC, CPM and RoAS 

• Outstanding analytical and problem solving skills with an impeccable eye for detail

• Strong Excel skills with experience building complex spreadsheets, including pivot tables, multi-function formulas and elaborate graphs.  

• Superb written and oral communication skills; excellent presentation and interpersonal communication skills

• Ability to work effectively with a broad spectrum of both internal team members and external vendors/partners

• 8+ years of related experience