Senior Marketing Manager

LOCATION: Caliber provides a remote workplace model with access to coworking office space in the U.S. for employees who would like a change of scenery or an opportunity to meet with local colleagues.

About Caliber

Caliber is a strategic marketing communications firm that helps companies tell their story and connect with key stakeholders. We partner with established industry leaders and rising entrepreneurial organizations within financial services, financial technology (fintech), insurance technology (insurtech) and property technology (proptech).

About the Role

Caliber is looking for a B2B-savvy marketing pro with expertise in developing, executing, measuring and optimizing marketing campaigns to raise our industry profile. The marketing manager is responsible for creating and executing campaigns to support Caliber’s business development pipeline (sales leads) and talent pipeline (hiring leads). The role will manage and collaborate with other team members to execute on Caliber’s website, blog and social media content, email marketing, digital advertising and public relations. The annual salary range for this position is $80,000 to $115,000 + bonuses and benefits. In this role, you will also serve as an internal spokesperson for Caliber’s marketing efforts.

Our team represents a talented and inclusive workforce. If you're looking to work with a collaborative team of communications pros who value flexing their creative muscles while producing excellent work (and having fun at the same time)—check us out! The right candidate will thrive at a mid-sized agency where they will be part of a growing team in a fast-paced and supportive work environment.

The main objective for our marketing activities is to continue to raise Caliber’s company profile—so that clients and top talent want to work with, or at, Caliber. 

About your Responsibilities

Overarching goals are to manage marketing initiatives for Caliber through to completion, build brand awareness and generate leads. 

This will happen through a combination of the following areas that the right candidate would be responsible for:

• Content marketing (writing, video, graphic design, etc.)

• Digital advertising (programmatic and social)

• Event planning support (networking events for clients and industry)

• Industry awards and rankings (strategy and writing or copyediting submissions)

• Public relations (press releases and media outreach for targeted announcements)

• Social media marketing (copyediting organic-focused post writing, creative)

• Sales support (collateral – slide decks, one-pagers, email marketing, etc.)

• Recruitment support (collateral - slide decks, creative, social media, website strategy)

Additional responsibilities include:

• People Management: Potentially managing team members focused on Caliber’s marketing, events and sales 

• Project Management: Plan and oversee ongoing initiatives, projects, timelines and budgets

• Reporting: Create monthly reports to showcase KPIs for Caliber, to share with management and the broader team

About our Ideal Candidate

• A minimum 7 years relevant B2B integrated marketing experience 

• Experience in a creative or public relations agency setting 

• Critical thinker, creative problem-solver with attention to detail and quality

• Excellent writing and copy editing skills a must

• Experience leading a team 

• Demonstrates success in planning, executing and measuring marketing campaigns across multiple channels simultaneously

• Knowledge of marketing technologies, such as platforms for website management, graphic design, CRM, marketing automation, social media; Google Analytics (GA4) and Google Workspace (Docs, Slides, Sheets)

Caliber is an Equal Opportunity Employer

Caliber Corporate Advisers is an Equal Opportunity Employer that is committed to diversity, equity, and inclusion in the workplace. Encompassing all our employment practices, we prohibit discrimination and harassment of any type, without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy, or any other characteristic protected by federal, state, or local laws. At Caliber, we are storytellers by craft and embrace each other’s unique stories by nature.