Senior Marketing Manager, B2B

About AbleTo

Join our mission-driven organization, where your work matters and a diversity of ideas and backgrounds are welcomed. AbleTo is the leading provider of high quality, technology-enabled behavioral health care. We believe that everyone deserves access to high-quality care and offer a suite of technology-enabled services to empower people to lead better lives through better mental health. A proprietary platform connects individuals with AbleTo highly trained licensed providers who deliver weekly sessions by phone or video supported by an integrated digital experience. Members also have access to mental health coaches, and digital support programs. Our outcomes-focused approach is proven to improve both behavioral and physical health and lower medical costs.

Overview

This role will report to the Senior Director of Brand & B2B marketing and you’ll collaborate with design, member marketing, research, product, corporate communications  to drive client satisfaction and generate new opportunities with healthcare companies and employers. 

What You’ll Do

• Partner with sales to develop compelling strategies to engage health plan partners, employers, and more. Manage ongoing content needs including GTM decks, sales sheets, blogs, demos, newsletters, webinars, videos
• Identify new, innovative channels and partnerships to reach our audience
• Spearhead and execute organic brand and content strategies to tell our brand story, mission, and the value we deliver to healthcare industry leadership and B2B clients.
• Identify, manage and negotiate external opportunities such as industry conferences, webinars, and more to amplify our brand efforts. Develop a measurement plan and KPIs to track effectiveness of our efforts 
• Develop creative strategic briefs informed by our brand goals and audience insights 
• Maintain our brand library of assets, research, and sales collateral and respond to marketing requests across the organization
• Monitor and present strategies and activities of key competitors on brand efforts, value prop messages, content strategies, sponsorships & conference presence  
• Lead PR and social media plans to support new client and product launches 
• Develop strong cross-functional relationships, partnering with the design team, sales, clinical research and analytics, product, corporate communications 

Who You Are:  

• Bachelor’s degree in marketing, business or relevant field 
• 5+ years of strategic marketing experience for an enterprise audience 
• Proven success creating and implementing strategic marketing plans for clients 
• Demonstrated strength in storytelling and crafting a clear narrative to frame the organization’s value story; proficient with Powerpoint or Google Slides
• Experience or passion for client satisfaction 
• Experience positioning products, value props, and messaging across multiple audiences
• Experience collaborating with cross-functional teams across levels to deliver results on complex initiatives
• Project management experience, with the ability to prioritize and meet deadlines within specified time constraints
• Ability to work collaboratively and effectively across levels
• Strong, proven analytical skills and business acumen
• Strong written and oral communication skills
• Healthcare experience is a strong plus

Why You Should Join Our Team:

We’re proud to be a Great Place to Work-Certified™ company. We want you to show up and feel your best at work, and that means respecting your time outside of work. Our inclusive, flexible workspace prioritizes a work/life balance. We offer competitive salaries, comprehensive health benefits (for full-time employees), and professional perks such as 401K matching, fully funded HRA, and generous time off, including mental health days, floating holidays, and Summer Fridays because your well-being is important to us. 

At AbleTo, we’re empowering people to get better and stay better. Want to join us? Take the next step in your career by applying for this role today. 

The salary range is $100,000-130,000.  Pay is based on several factors including but not limited to education, work experience, certifications, etc.  In addition to your salary, AbleTo offers benefits such as a comprehensive benefits package, incentive and recognition programs, and 401k contribution (all benefits are subject to eligibility requirements).

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