Senior Marketing Manager (Bangkok, Thailand)

Senior Marketing Manager - Thailand

Job Description

 Who We Are:

We are a leading B2B SaaS provider in the HR technology space for companies of all sizes. We offer two core SaaS solutions: a Payroll system which is a requirement for most companies; and a cloud-based Time and Billing system, which is relevant to services companies across various industries, including accounting, legal, engineering, construction, architecture, and other time-based professional services firms.

Who are We Looking For:

We are seeking an experienced Senior Marketing Manager to join our team in Thailand. The successful candidate will play a pivotal role in driving demand generation, enhancing brand visibility, and accelerating revenue growth. As a bilingual professional proficient in both Thai and English, you’ll collaborate closely with cross-functional teams and external agencies to execute impactful marketing campaigns.

What You’ll Do:

1. Demand Generation Strategy:
   • Develop and execute demand generation strategies aligned with business goals.
   • Leverage marketing engines such as SEO, online advertising, PPC, content marketing, cold and nurture email marketing, events, and PR.
2. Campaign Planning and Execution:
   • Plan, create, and manage marketing campaigns across various channels.
   • Collaborate with in-house or external content creators to produce compelling marketing content.
   • Create and maintain a content calendar, ensuring timely release of marketing materials.
3. Agency Collaboration:
   • Work closely with your appointed full-service marketing agency.
   • Manage agency relationships, ensuring seamless collaboration and effective execution of campaigns.
4. Product Positioning and Messaging:
   • Understand our solutions thoroughly and identify key features that resonate with our target audience.
   • Craft compelling product messaging and positioning to drive customer engagement.
5. Budget Management:
   • Develop and manage marketing budgets for product-specific campaigns.
   • Allocate resources effectively to maximize ROI.
6. Cross-Functional Collaboration:
   • Collaborate with Sales, Product and Customer success counterparts in Thailand to align marketing efforts with sales objectives.
   • Work closely with the VP of Growth, Heads of Product Marketing, and Marketing Communications at our Philippines headquarters.

Where You’ve Been:

• Experience: Over 8 years of professional experience, with ideally demonstrable exposure in the B2B/SaaS technology marketing space.
• Skills:
  • Proven track record in planning and executing demand generation campaigns.
  • Proficiency in marketing engines (SEO, online advertising, PPC, etc.).
  • Excellent written and verbal communication skills.
  • Strong program management abilities.
  • Ability to drive cross-functional projects.
  • Exceptional analytical and strategic thinking.
  • Experience in agency management and collaboration.

Education:

• Bachelor’s degree in Marketing, Business, or related field (preferred).
• Proficient in native Thai and English language

Location:

• Based in Thailand.

Reporting Structure:

• Reports to the VP of Growth.