Senior Marketing Manager - CMP Research

Senior Marketing Manager - CMP Research
Customer Management Practice / New York City Metropolitan Area (Hybrid)
The Customer Management Practice is looking for an experienced marketing strategist to join its dynamic team. CMP is the industry leader in market research, events, and online communities, bringing executives and brands from all over the world together in one place. We're collectively a group of innovative, smart, passionate individuals- we thrive off of collaboration and are motivated by the growth potential of our business. We celebrate our successes and work together to overcome our challenges.
The Senior Marketing Manager, CMP Research role offers the opportunity to develop and run full marketing strategies for our event portfolios, work both independently and alongside a team to scale a vital part of the business, oversee a growing team, and exercise direct marketing experience through marketing campaign execution and analysis.
Responsibilities include:

• Marketing campaign strategy development to support demand and lead gen
• Campaign strategy execution to generate results and reach event targets
• Campaign budget management
• Campaign branding and design management
• Develop and execute impactful email marketing campaigns
• Develop a content strategy that aligns with the overall event focus
• The continued growth of the internal database and external market reach
• Develop innovative and engaging cross-channel social media campaigns
• Website management
• Grow partnerships and influencer initiatives
• Campaign analysis, reporting, and tracking of performance against targets
• Cross-functional collaboration across all departments
• Oversee a growing team of marketing assistants

Successful candidates have:

• 5+ years of marketing experience (B2B or event experience preferred, not required)
• 2+ years managing a team, with proven ability to hire, coach, and motivate staff effectively
• Track record of successful marketing campaign strategy development and execution
• Passion for all things marketing, branding, creative thinking
• BA in marketing or communications
• Goal and a results-oriented mindset
• Exceptional interpersonal skills and a true team-player
• Excellent written & oral communication skills
• Ability to innovatively think outside the box motivated to try new things
• Experience in creating budgets and project management
• Creative problem-solver, effective decision maker
• Outstanding organizational, prioritization, and multi-tasking skills

Benefits

• Excellent office location one block from Grand Central and Bryant Park
• Generous PTO, sick days
• Comprehensive benefits package including medical, dental, vision, FSA/HSA, commuter benefits, 401K
• Ongoing team training and individual development programs
• Career progression, support, and clear pathway/s upwards and across departments
• Hybrid work environment
• Flexible work hours
• Annual charity day to give back to the community alongside your team

About the Customer Management Practice (www.customermanagementpractice.com)
The Customer Management Practice is a complete research, marketing, and business development partner, and resource hub to the customer experience sector. CMP enables better navigation of the continually changing customer management sector by keeping professionals informed on the latest industry trends, drivers, and evolving initiatives through our extensive market research, reporting, and unparalleled events. Simply put, we help turn customers into raving fans.
Privacy Notice
CMP collects and processes personal data in accordance with the EU General Data Protection Regulation (GDPR). See our privacy notice for further details: https://careers-iqpc.com/privacy-notice/
Non-Discrimination
We do not discriminate in employment on the basis of race, color, religion, sex, national origin, political affiliation, sexual orientation, gender identity, marital status, disability and genetic information, age, membership in an employee organization, or other non-merit factor.
CMP has a mandatory Covid-19 vaccination policy for all employees (excluding remote workers), subject to exemptions under the ADA and OSHA standards. All candidates must have received or be willing to receive the Covid-19 vaccination by the date of hire to be considered. Proof of vaccination will be required.
Show more Show less
Top skills for this role
Build these skills listed on the job description or by the job poster.
Business-to-Business (B2B)
Communication
Campaign Strategy Development
Budget Management
Project Management
Oral Communication
Marketing
Team Management
Interpersonal Skills
Social Media Marketing
Employer-provided
Pay range in New York City Metropolitan Area
Exact compensation may vary based on skills, experience and location
Base pay range
$100,000.00/yr - $130,000.00/yr
Featured benefits
Employer-provided
Medical insurance, dental insurance, vision insurance, 401(k), paid maternity leave, paid paternity leave, and commuter benefits