Senior Marketing Manager, Customer Community (f/m/d)

In our Commercial department, we strive to lead the global logistics revolution by fostering long-term growth and generating revenue through innovative and sustainable solutions. We are expanding our digital footprint to provide tech-enabled support, unparalleled transparency, and exceptional service experiences for supply chains worldwide. Your role

Building forto's customer community

We seek a Customer Community Marketing Manager to spearhead Forto’s customer engagement efforts within the Customer Lifecycle Marketing Team. This role integrates customer advocacy with strategic marketing initiatives, focusing on leveraging existing marketing activities to drive impactful interactions and nurture advocacy within our community. You’ll take ownership of Forto’s customer access programs, facilitating valuable connections with customers to enhance decision-making and ensure a positive customer experience. This role requires experience in customer marketing and/or community management.
(Spoken and written Fluency in English and German required)
You Will:

• Event Management & Marketing Interactions: Oversee events, advisory boards, and other interactive forums both F2F and virtual to gather continuous feedback and foster community dialogue.
• Execute Customer Access Programs: Engage customers in idea generation and early validation of new features and products, ensuring their feedback is integrated into our processes.
• Mentor and Support: Guide Forto employees in engaging with customers, streamlining efforts, and creating documentation to support these initiatives.
• Establish Processes: Develop infrastructure and processes to sustain customer advocacy and community initiatives effectively.
• Collaborate Cross-Functionally: Work closely with product, sales, marketing, and customer care teams to identify customers willing to share their stories and participate in research activities.
• Cultivate Relationships: Build direct relationships with customers to serve as a trusted liaison within the organization.
• Support Marketing Initiatives: Support and leverage other marketing channels and initiatives to foster customer relationships & advocacy including customer success stories, webinars, video testimonials, and social media content.
• Maintain Database: Work with Marketing Operations to maintain and update the customer database based on community criteria to track advocacy and research participation effectively.
• Monitor Effectiveness: Use quantitative and qualitative data to assess the impact of initiatives and drive continuous improvement.
  What You Bring:
  
• Experience: 4+ years in customer advocacy, community management, customer marketing or related fields within a B2B environment.
• Proven Track Record: Demonstrated success in securing customer interviews, success stories, and participation in customer marketing activities.
• Passion for Engagement: A strong interest in building and refining programs focused on operational excellence.
• Storytelling Skills: Ability to create compelling narratives and effectively influence and drive participation within the customer community.
• Project Management: Exceptional project management and organizational skills.
• Marketing Knowledge: Strong understanding of marketing channels and strategies, with the ability to leverage them for community engagement.
• Proactive Approach: A proactive, autonomous approach with a "can do" attitude.
• Cross-functional Collaboration: Experience collaborating with cross-functional teams across multiple business units.
• Communication Skills: Clear and concise verbal and written communication skills in English and German.
• Adaptability: Ability to thrive in a fast-paced environment and demonstrate high initiative.

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Read more about us

Team:

• At our core, we are in love with progress and cannot cope with the standstill.
• We are constantly striving for ways to be even better tomorrow. We are facilitators, we are explorers, we are visionaries.
• Forto provides a sense of belonging, where everyone has equal access to opportunities, career advancement and recognition. It stands for a workplace where people from all walks of life, with diverse perspectives and experiences can do their best work, while being their authentic selves. That’s why we encourage people of all backgrounds, genders, ages, races, religions, and abilities to apply for our opportunities!

Work Life:

• Experience a company culture where we work on eye level and knowledge sharing, as well as mentoring is on our daily agenda.
• We love our work and tackling business challenges but also believe in the importance of having a healthy balance with our personal life. That's why we appreciate a flexible work setup that fits around family, friends, and physical health.
• We have the freedom to work in a hybrid setup.

Company Offering: