Senior Marketing Manager - Enterprise

Job Overview:

Coursera’s Enterprise Marketing team connects businesses universities and governments with our world-class learning products content and solutions. Enterprise Marketers play an important role in accelerating the growth and market share of the Enterprise Business globally with innovative marketing programs to attract retain and expand relationships across all segments.

As the marketing lead for Coursera for Business in India you will play an integral role as a member of the regional marketing team to drive business growth for Coursera for Business building brand awareness and generating marketing leads via multiple marketing channels. To be successful in this role you will need to have strong organizational and project management skills a data-driven approach a keen eye for detail and the ability to confidently design and execute in-person and online events and digital campaigns

The ideal candidate will be creative data-driven have B2B SaaS marketing experience and collaborate effectively with cross functional stakeholders. If you are excited by the fast pace of building a global business that is having an impact on the world we’d love to hear from you!

Responsibilities:

• Develop own and activate regional and vertical marketing strategy and plan aligned to business goals in partnership with demand marketing; digital marketing; customer marketing; product marketing; and PR/Comms teams

• Achieve targets for quarterly marketing qualified leads and sales accepted opportunities and lead initiatives to optimize the performance of the marketing/sales funnel

• Build execute measure and optimize integrated marketing campaigns to drive engagement with decision maker-level prospects via conferences workshops offline and online events web properties email marketing and content marketing

• Work closely with sales development leaders to optimize follow-up of inbound leads and support outbound marketing campaigns with compelling messaging and offers

• Work closely with the account management team to develop account based marketing strategies for expanding revenue from existing customers.

Basic Qualifications:

• 7+ years Enterprise SaaS marketing experience in a fast-growth environment ideally with a focus on field marketing

• Demonstrable track record of planning and executing multi-channel initiatives including events webinars email and digital campaigns.

• Demonstrated history building programs and workflows in marketing automation software Marketo experience preferred.

• Experience with Salesforce.com building reports and dashboards

• Strong verbal and written communication skills

• Executive presence and engagement skills

Preferred Qualifications:

• Proven experience across key marketing disciplines including demand generation brand and content enablement events ABM and marketing technology.

• Ability to work cross-functionally with people across the company to gather the necessary information to execute campaigns and programs

• Exceptional organisational skills and great attention to detail

• Self-starter ability to thrive in a fast-paced start-up environment

If this opportunity interests you you might like these courses on Coursera:

• Storytelling and Influencing: Communicate with Impact

• Leadership through Marketing

• Strategic Innovation: Managing Innovation Initiatives

• Marketing in a Digital World

• Artificial Intelligence in Marketing

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