Senior Marketing Manager, Events

Job Description:

Are you looking to join a team of marketing enthusiasts whose responsibility it is to create and deliver marketing events designed to attract and retain clients? Have you planned and implemented a portfolio of owned, industry, and virtual events with a marketing engagement lens? If yes, then bring your talents to this role and help us deepen relationships within Fidelity Stock Plan Services through our marketing event channel.

Role

The Senior Marketing Manager, Events Marketing will be instrumental in driving the marketing planning, execution and success of events ranging from industry conferences to exclusive client gatherings and highly engaging virtual programming. The ideal candidate will possess a marketing approach, creative flair, and a consistent track record of implementing successful event campaigns.

Some of the specific proficiencies we seek from this individual:

• Execution Specialist - passion for developing and implementing comprehensive event marketing programs to drive brand awareness, lead generation and customer engagement.
• Creative Implementer - inspired by creating compelling events' messaging, content and promotional materials to attract audiences and drive attendance.
• Project Maestro - skilled at planning and coordinating all aspects of event marketing elements across a variety of channels.
• Collaboration Agent - bring together cross-functional teams to ensure exceptional execution that includes awareness and readiness of at-event staff, integration into broader marketing initiatives, and measurement and analytics learning plans.
• Knowledge Seeker - values staying informed about industry trends, competitor activities and emerging technologies to enhance event marketing tactics.

The Expertise and Skills You Bring

• 3+ years marketing experience; preferably in event marketing and or marketing communications`
• Bachelors or equivalent degrees
• Strong marketing background across multiple mediums
• Familiarity with financial services or B2B is a plus, but marketing experience in other industries is also valuable
• Strong project management skills with the ability to multi-task and prioritize in a fast-paces environment.
• Excellent communication skills with the ability to form relationships with internal teams and external vendors and event organizers.
• Proficiency in event marketing software and CRM systems.
• Ability to travel for onsite event oversight.

Team

As a dedicated and passionate group of marketing professionals, Stock Plan Services Marketing is responsible for developing and implementing leading marketing programs to acquire, retain and cross-sell employers, employees and intermediaries. By doing your job well in carrying out the strategy and delivering effective and efficient multi-channel events & programs, this will lead to satisfaction, retention and growth of our client relationships and differentiate Fidelity in the marketplace. In addition, you get to work alongside a team that is driven and champions dynamic marketing in an environment where personalization, relevance and innovation are all keys to success.

Certifications:

Category:

Event Management