Senior Marketing Manager - Forum Optimization

POS-14706

Overview

We’re entering a new era of search. Today’s search engine results page (SERP) looks a lot different than it did a year ago. The emergence of generative AI and perspective-driven channels (i.e. Reddit Quora etc.) is requiring businesses to rethink their strategy to compete for attention online. HubSpot is looking for a curious self-starter to help us build the playbook for increasing brand and product awareness across perspective-driven channels.

This high-visibility role sits on the Global Growth Team (part of the Inbound Demand team) and partners directly with the Community Team Product Marketing and Regional Team to identify assess and test new opportunities for HubSpot’s visibility growth in search result pages.

The right person for this role is a strategic thinker and proactive doer who has a proven track record of scaling awareness. They are someone who can quickly gain a deep understanding of our products features and buyer personas and leverage this understanding to optimize or find new ways to increase our visibility through the research they conduct on audiences specific industry trends emerging channels and more. They are deeply analytical and use data-driven insights to test theories and improve results. This person is also a pro at working collaboratively and asynchronously as well as ace communication and project management.

About the role

In this role you will:

• Own the strategy for increasing Hubspot’s visibility in forums (with a focus on forums impacting SEO—Reddit Quora).

• Mentor the rest of the team to scale a forum strategy across multiple regions (English French Spanish and Dach markets).

• Develop and nurture strategic relationships with HubSpot partner sites influencers and industry experts.

• Stay apprised of upcoming features and features currently available in our products

• Report to our head of Product Awareness and Search Authority.

Who we’re looking for

We are looking for people who…

• Have 5+ years of experience in growth marketing sales and partnerships preferably in B2B software. You’ve built contact lists created relationships from scratch and successfully pitched (or sold) to those contacts.

• Have experience and/or interest in forums (experience with Reddit is a plus)

• Are curious about AI and look for ways to use it to increase efficiency within their workflow.

• Are excellent writers and communicators. You can write a compelling cold email craft a clear strategy and action plan and build a relationship without ever hearing someone’s voice.

• Have experience with planning strategic initiatives and project managing implementation. Experience leading cross-functional initiatives is a plus.

• Have strong relationship-building and nurturing skills.

• Are comfortable with ambiguity and capable of finding creative solutions.

• Love data; possess the ability to synthesize quantitative and qualitative insights into actionable steps use it to communicate the performance of your initiatives as well as pitch new areas of opportunity to explore. Experience with the reporting platform Common Room is a plus.

• Understand how SEO works. You know how to assess a website’s credibility content quality and off-page factors that help increase authority.

• Enjoy a balance of independent and collaborative work.

• The bilingual speaker is a plus (English + Spanish)

• Have a passion for diversity inclusion and belonging. You’re an ally to underrepresented communities seek to understand experiences different from your own and lead with empathy.

Cash compensation range: 88000-132000 USD Annually This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy . The cash compensation above includes base salary on-target commission for employees in eligible roles and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate including their skills experience qualifications and other job-related reasons. We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation check out some of the benefits and perks HubSpot offers to help employees grow better. At HubSpot fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees candidates and community.