Senior Marketing Manager - IDAST US Region - Hybrid

Job Description Summary

As Senior Marketing Manager, you will work closely with the Global Marketing team, Commercial US Marketing Team and Platform Marketing Team, and the the US Senior Marketing Manager - ID/AST (+Synapsys.) You will be responsible for market development and marketing activities for the ID/AST portfolio. The successful candidate will develop and execute the US launch and marketing plans to exceed unit revenue, category share and profitability goals for assigned product portfolio, contribute to Global Marketing initiatives, and ensure the effective integration of the voice of the US region in the marketing workflow and decision-making process for the following product lines: Phoenix, Bruker, and Sensi-Disc.

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.

Key responsibilities will include:

• Manages all aspects of US marketing plans to ensure the achievement of financial/budget expectations and product line strategies; creates strategic marketing plans and drives tactical marketing initiatives.
• Works closely with the Sales team to effectively implement marketing strategies and drive tactical plans to attain/exceed sales and category share objectives.
• Partners with Commercial Marketing to ensure integrated messaging and roll out to the field.
• Employs market research tools, as required, to identify and interpret changing region attitudes, demands, and needs for existing products. Acquires and utilizes competitive intelligence to guide strategy and tactics.
• Product expert and resource to connect and educate teams seeking information on the portfolio.
• Manages the demand planning process; represents portfolio at Demand Consensus and S&OP meetings.
• Manages strategically relevant 3rd party portfolio relationships, such as Bruker & Accelerate.
• Contributes to the annual financial planning cycle for the US: budget, forecasts and ASR.
• Initiates, coordinates, and drives key marketing initiatives directed to Hospital Labs, NRLs, and distribution partners.
• Defines and partners with Commercial Marketing to create communication programs including advertising, PR, direct mail, product literature, sales tools, BD internet sites, etc., in alignment with branding strategy.
• Successfully launches products; develops strategies, tactics and training plans for the Customer Service organization, Applications and Sales teams.
• Creates and implements pricing strategies, market analysis, promotional programs, market research requirements and channel strategies. Incorporates "best practices" in all aspects of the marketing function.
• Provides marketing and/or technical support at conferences, users' meetings, customer sites, end user workshops, and other specific marketing events.
• Develops and implements strategic publication plan. Works closely with both Scientific Affairs and the Healthcare Economics team to develop models and studies that support and drive market adoption. Develops KOL group and speaker opportunities, coordinates webinars, as appropriate
• Builds relationships with internal stakeholders, and effectively communicates short- and long-term business priorities to functional leaders (i.e., Service) to ensure a unified agenda. Identifies potential gaps and proposes possible solutions.
• Ensures compliance with BD policies, procedures, and practices, including serving as point-person in marketing communication copy approval process.

Qualifications:

• Minimum B.S., Marketing is preferred, or equivalent combination of education and experience.
• Minimum of 7 years of business experience, with a minimum of 5 years in Marketing. Business experience may include marketing, sales, or business development or applicable advanced degree.
• Experience in developingment of successful campaigns, and co-marketing activities with distribution partners is highly preferred.
• Experience in the development and execution of marketing plans that deliver achievement of financial/budget expectations and product line strategies.
• Demonstrated track record in leading and implementing effective Market Shaping, Market Segmentation, Targeted Marketing, Competitive Analysis, Pricing Strategy and Go-to-Market initiatives.
• Proven ability to work across the matrix, within teams and independently.
• Effective interpersonal skills; strong oral and written communication; demonstrated abilities in organization, prioritization and planning, goal setting, analytical and problem solving.
• Results-oriented, with demonstrated ability to multi-task; capable of managing and driving the completion of multiple competing projects.
• Creative mindset and high business acumen to develop strategies that lead to portfolio success.
• Entrepreneurial spirit and high level of ownership.

For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.

To learn more about BD visit https://bd.com/careers

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

PDN

Primary Work Location

USA NJ - Franklin Lakes

Additional Locations

USA MD - Sparks - 39 Loveton Circle

Work Shift