Senior Marketing Manager of Paid Search & Demand Generation-Aruba Remote-US

Senior Marketing Manager of Paid Search & Demand Generation-Aruba Remote-US

Job Description:

Hewlett Packard Enterprise (HPE) advances the way people live and work. We bring together curious minds to create breakthrough technology solutions, helping our customers make their mark on the world.

Aruba is redefining the "Intelligent Edge" Aruba is creating new customer experiences by building intelligent spaces and digital workspaces - leading next-generation network access solutions for the mobile enterprise. We are focused on campus, branch, mobility, and the IoT to transform businesses with the combined power of compute, context, control, and secure connectivity. We help some of the largest and most exciting companies globally to modernize their networks to meet the demands of a digital future.

Who we are looking for:

We are looking for a Senior Manager of Paid Search & Demand Generation. As a part of the Global Digital Marketing team, this role will work closely with the global campaigns team and the regional digital teams, aligning strategy for the paid and organic programs to drive leads and create pipeline.

Must have deep knowledge of paid search platforms Google and Bing Ads and of managing large enterprise global search programs.

This role is responsible for overseeing enterprise-level rams and tracking and attribution models to identify areas for improvement.

Extensive experience in B2B tech marketing and experience working with, and managing, external agencies is a must. The ideal candidate will be an analytical yet hands-on digital marketer with a passion for demand generation. We are looking for someone who is highly collaborative with a proven success record in project managing the execution of large-scale campaigns. This person will be excited by the challenge of working cross-functionally and across geographies at a fast-paced and innovative company.

*Remote worker. Reports to the Head of Digital Marketing.

How You'll Make Your Mark:

• Manage Global Paid Search campaign execution in coordination with the global agency
• Architect programs that drive audience engagement to deliver high-quality leads and build pipeline
• Translate global campaign objectives into paid search programs including defining and building target audiences
• Partner with stakeholders to understand regional goals to adapt strategy & go-to-market execution
• Develop media plans, audience journeys, and briefing documents to inform agencies and internal stakeholders
• Analyze KPIs and optimize and improve performance to achieve demand generation goals
• Document insights to improve lead conversion, investment mix and program ROAS and ROI
• Own the paid campaign launch process, test and measurement plan, and continuous multivariate testing
• Integrate paid search with other paid media and organic channels
• Collaborate with the Demand Operations team to represent digital channel contribution to business objectives
• Be responsible for operational tasks including budget management, invoicing, and procurement processes
• Become an integral part of the Global Digital Team, Growth Marketing, and the Aruba Marketing organization

About you:

• Proficient level knowledge of digital marketing and demand generation for B2B industry
• Strong project management skills; able to manage multiple priorities in fast-paced environment.
• Excellent analytical ability
• Strong budget management skills
• Ability to collaborate and influence virtual teams.
• Ability to interface effectively with all levels of management
• Strong consensus-building and conflict resolution skills.

• BA or BS in Marketing or related field; MBA preferred
• 8+ years of experience in Paid Search channel management with an international scope
• 4+ years of experience in B2B marketing
• Strong written, verbal and communication skills
• Proficiency using data and metrics to measure demand generation channels
• Experience with modern MarTech stack

What we can offer you:

Extensive benefits, a competitive salary, and participation in the shared values and purpose make Hewlett Packard Enterprise one of the world's most attractive employers! At HPE, our goal is to provide equal opportunities, flexible work-life balance, and constantly evolving career growth.

If you are looking for challenges in an exciting, supportive and international work environment, then we definitely want to hear from you. Continue the conversation by clicking apply now below, or directly via our Careers Portal at www.hpe.com/careers.

Join us and make your mark!

Find out more about us and follow us on:

https://www.facebook.com/HPECareers

https://twitter.com/HPE_Careers

HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT and Affirmative Action employer. We are committed to diversity and building a team that represents a variety of backgrounds, perspectives, and skills. We do not discriminate and all decisions we make are made since qualifications, merit, and business need. Our goal is to be one global diverse team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together.

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COLORADO ONLY:

We are legally required to provide the following information for candidates seeking to staff this role in Colorado. The Colorado expected salary/wage range for this position is listed immediately below, although we reserve the right to offer above this range for exceptional candidates. Actual offer may vary from this range based upon geographic location, work experience, education, and/or skill level. Bonus, commission, and/or equity may also be offered. Information about employee benefits offered can be found at http:explorebenefits.hpe.com (userid: benefits / password: preview).Annual Salary: $85,400-$123,800

Job:
Marketing
Job Level:
Expert

COLORADO ONLY:

We are legally required to provide the following information for candidates seeking to staff this role in Colorado. The Colorado expected salary/wage range for this position is listed immediately below, although we reserve the right to offer above this range for exceptional candidates. Actual offer may vary from this range based upon geographic location, work experience, education, and/or skill level. Bonus, commission, and/or equity may also be offered. Information about employee benefits offered can be found at https://ah-prod.com/hpebennav/newhire.html.
Annual Salary: $85,400.00 - $123,800.00

Hewlett Packard Enterprise is EEO F/M/Protected Veteran/ Individual with Disabilities.

HPE will comply with all applicable laws related to the use of arrest and conviction records, including the San Francisco Fair Chance Ordinance and similar laws and will consider for employment qualified applicants with criminal histories.