Senior Marketing Manager, Peloton Apparel

ABOUT THE ROLE

Peloton is searching for a motivated Apparel Marketing Manager! You’ll be responsible for driving key business objectives, inclusive of achieving a multi-million dollar sales plan, retaining current customers, and acquiring new customers via digital and in store marketing campaigns. You are equal parts creative, strategic and analytical - able to draft a strategic brief for a photoshoot, navigate web analytics reporting, and lead a full scale go-to-market campaign for a big season like Holiday.

You are naturally curious and as such will analyze performance of initiatives and campaigns. You will report performance to the Apparel team, providing follow-up strategies and actionable recommendations when possible. You will proactively partner with cross-functional teams (including but not limited to: Merchandising, Planning, Brand, Content, Creative, Visual Merchandising, Retail and Product.

You must have strong analytical ability, be detail-oriented and very organized, capable of balancing multiple projects at once, able to both take direction and be a decision maker, capable of dealing with ambiguity and rapidly-changing priorities, and comfortable working with and presenting to international teams and leadership. You have a passion for continuous marketing testing and process improvements.

YOUR DAILY IMPACT AT PELOTON

● Build seasonal marketing plans for Peloton Apparel to drive e-commerce goals, as well as retail store traffic and conversion
● Oversee the rollout and execution of these plans, often partnering with cross functional stakeholders
● Closely partner with Digital Commerce & Site Merchants to strategize optimal linking and messaging strategies
● Own lifecycle strategy to optimize our email program for Peloton Apparel
● Partner with retail marketing and visual merchandising to drive excitement and conversion in our showroom environment.
● Partner with Creative and Editorial counterparts to obtain digital assets as well as retail store assets
● Assist with briefing in required assets
● Ensure ad units and copy and optimized for each channel and creative messaging are compelling; understand each channel’s unique requirements
● Help drive personalized media strategies using data and results as selling points

YOU BRING TO PELOTON

● Bachelors (B.A. or B.S.) from a four-year college or equivalent – marketing or related degree preferred
● 4 + years of marketing experience, preferably in Apparel
● Mid-Level Excel Skills
● Working knowledge of paid search, shopping engines, display, affiliates, social media is required
● Knowledge of data (DMP), CRM (CDP) and analytics platforms
● Communication is critical, must be able to exemplify strong oral and written communication skills
● Comfortable with decision making but know when to escalate decisions/issues to management
● Time-management and project management skills – must be able to balance workload with high volume of meetings and emails
● Ability to prioritize responsibilities in line with business objectives– must be able to quickly adapt to changing projects and priorities
● Analytical skills
● Excellent attention to detail and quality assurance capabilities
● Team-player with excellent relationship-building – expect to liase with multiple departments daily
● Ability to work in a fast-paced, “self-starter” environment – you lead your own day-to-day and are in charge of your output and productivity

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