Senior Marketing Manager, Sepsis and Diagnostics
Job Description
Vantive: A New Company Built On Our Legacy
Baxter is on a journey to separate our ~$5B Kidney Care segment into a standalone company. Vantive* will build on our nearly 70-year legacy in acute therapies and home and in-center dialysis to provide best-in-class care to the people we serve. We believe Vantive will not only build our leadership in the kidney care space, it will also offer meaningful work to those who join us.
At Vantive, you will become part of a community of people who are focused, courageous and don't settle for the mediocre. Each of us are driven to help improve patients' lives worldwide. Join us as we revolutionize kidney care and other vital organ support.
*Completion of the proposed separation of Kidney Care from Baxter into a standalone company (to be named Vantive) remains subject to the satisfaction of customary conditions.
Your Team
Acute Therapies is a $750M+ business globally, focused on treating patients in the ICU. Within Acute Therapies, we recognize the complexity of the challenges our customers face when caring for the most critically ill patients in the ICU. This is why we are dedicated to improving patient outcomes worldwide with purposeful, innovative patient-centered critical care through product integration and service solutions to on-demand educational advancements, medical expertise, and data-driven insights.
The Acute Therapies business focuses on vital organs, including treatments for the kidney, lungs, liver, and for sepsis. The Organ Support Therapies portion of the business is expected to be a major contributor to the growth of Vantive.
We are looking to onboard talent to support the Organ Support Therapies growth.
What you'll be doing
- Support the launch of a major advancement to the sepsis space
- Responsible for growing the business of additional products for sepsis in the ICU
- Conduct market research to validate and support marketing strategy
- Develop marketing plans, training, and promotional pieces for sepsis product
- Work closely with key cross functional partners, including strategy team, R&D, Regulatory, Clinical, Medical and regional marketing to gain organization alignment for product and therapy
- Develop value proposition and claims needed for market differentiation that optimizes the product portfolio offering to improve profitability & sustainability
- Develop foundational tools and materials to support consistent, aligned, and on-brand promotion
- Collaborate with global corporate executives such as the Global Business Unit management team, Regional leadership and countries
What you'll bring
- Minimum of 5+ years marketing experience in the healthcare industry, including Medical Device or Pharma product management expertise
- BS/BA degree required. MBA preferred
- Proven skills in messaging, branding, creative product/program development, portfolio marketing, and product pricing
- Proven success in collaborating with cross-functional and global stakeholders
- Strong results orientation with proven ability to understand market trends, financial data, and customer needs and assess competitive intelligence data
- Strategic Thinking - Solid ability to understand market trends, complex financial data, and customer needs to help define advanced planning/positioning strategies that create new value/drive growth
- Customer Focus - A passion to represent Voice of Customer of patients/professionals to understand unmet market needs/efficient solutions
- Therapy and Product Expertise - Strong ability to translate therapeutic goals/practices, along with technical product details, into easy-to-understand features/benefits to position with differentiated communication tools
Baxter is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes a minimum of 3 days a week onsite. This policy provides the benefits of connecting and collaborating in-person in support of our Mission.
We understand compensation is an important factor as you consider the next step in your career. At Baxter, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary for this position is $136,000 to $187,000 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than of the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based on upon location, skills and expertise, experience, and other relevant factors. This position may also be eligible for discretionary bonuses. For questions about this, our pay philosophy, and available benefits, please speak to the recruiter if you decide to apply and are selected for an interview.
The successful candidate for this job may be required to verify that he or she has been vaccinated against COVID-19, subject to reasonable accommodations for individuals with medical conditions or religious beliefs that prevent vaccination, and in accordance with applicable law.
Equal Employment Opportunity
Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.
EEO is the Law
EEO is the law - Poster Supplement
Pay Transparency Policy
Reasonable Accommodations
Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.
Recruitment Fraud Notice
Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.
Date Posted
07/10/2024
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2
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