Senior Marketing Operations Consultant

Iron Horse is a growth marketing agency. We blend technology, integrated marketing, and industry expertise with demand generation domain to deliver results. Our flexible, cross-functional teams draw on backgrounds in technology, marketing, and sales to bridge the gap between marketing efforts and sales.

POSITION OVERVIEW

We are seeking a highly skilled and experienced Senior Marketing Operations Consultant to join our team. The ideal candidate will have a minimum of 8 years of hands-on experience, with a deep understanding of Salesforce.com and Marketo, and a proven track record in B2B marketing operations ideally in an emerging growth organization.

As a Senior Marketing Operations Consultant, you will lead engagements with multiple clients, leveraging your expertise to streamline marketing processes, implement best practices, and maximize the impact of their marketing technology stack.

RESPONSIBILITIES

Client Collaboration:

• Engage with B2B clients to understand their business requirements and marketing objectives.
• Lead collaborative efforts with clients to assess, design, and implement effective marketing operations strategies.
• Possess excellent organizational skills, communication skills, and attention to detail; ability to manage multiple priorities and tasks simultaneously; strong documentation and presentation skills.
• Confidently present marketing plans, best practices, and results to clients. Work closely with clients to meet their business needs.

Salesforce.com and Marketo Expertise:

• Design, implement, and optimize complex marketing automation workflows to enhance lead generation, nurturing, and conversion processes.
• Provide hands-on expertise in configuring, optimizing, and maintaining Marketo and Salesforce.com to meet and exceed client goals.

• Utilize Marketo and Salesforce.com to create advanced campaigns, scoring models, and automated customer journeys.
• Ability to work with email and landing page templates in an HTML editor to produce your campaigns without developer assistance 90% of the time.

• Develop and implement data management strategies to ensure data accuracy, cleanliness, and compliance.
• Generate reports and dashboards in Salesforce.com and Marketo to support business decision-making.
• Experience and comfort level with building Salesforce.com flows, and restricting/ focusing user visibility using views, profiles, and record types.

Best Practices Identification and Recommendation:

• Provide clients with insightful and actionable recommendations based on data-driven analysis.
• Conduct comprehensive audits of current marketing operations to identify gaps and areas for improvement.

• Conduct training sessions for client teams on Salesforce.com and Marketo best practices.
• Facilitate knowledge transfer to ensure clients can independently manage and optimize their marketing operations.
• Familiarity with funnel management, lead management, and attribution along with how to operationalize them using Salesforce.com and Marketo.

Qualifications:

• Minimum of 8 years of experience in a senior marketing operations role, with a focus on B2B clients.
• Extensive knowledge and hands-on experience with Salesforce.com and Marketo.
• Advanced understanding of marketing automation, lead management, and demand generation processes.
• Excellent communication and interpersonal skills to lead and collaborate effectively with clients and internal teams.

• Bachelor’s degree in Marketing, Business, or a related field.
• Salesforce.com certification is required. Marketo certification is highly preferred.
• Ability to travel on occasion.

If you are a seasoned Marketing Operations professional with a minimum of 8 years of experience and a passion for optimizing B2B marketing processes using Salesforce.com and Marketo, we invite you to join our team and contribute to the success of our B2B clients.