Senior Marketing Operations Manager

Company Overview:

As a proven market leader, Onapsis protects the most critical applications that run your business.  Only Onapsis delivers the actionable intelligence, automated governance, continuous monitoring and secure change capabilities required by cross-functional teams to optimize workflows and automate manual tasks so they can embrace and accelerate SAP and Oracle E-Business Suite (EBS) modernization, cloud, IoT and mobility initiatives while keeping the most vital systems and data protected and compliant.

Headquartered in Boston, MA, and with global operations, Onapsis proudly serves more than 300 of the world’s leading brands and organizations, including many of the Global 2000. Through our unique strategic alliances with leading consulting and audit firms such as Accenture, Deloitte, IBM, Infosys, PwC and Verizon, Onapsis solutions have become the de-facto standard in helping organizations protect what really matters. 

Position Summary

Onapsis is looking for an experienced Senior Marketing Operations Manager to join our fast-paced team. The successful candidate will bring a strong knowledge of demand funnel marketing and customer journey lifecycle as well as the experience of successfully managing marketing processes and tools with improved data-driven results. You’ll have the ability to immediately impact decision-making in a high-growth company. We’re looking for someone who asks questions, challenges the status quo, and makes us a better, smarter company. If you are passionate about helping to shape and build an operations powerhouse, this role is for you!

Day to Day

• Manage and oversee the martech stack, processes and data analytics
• Define, manage and maintain our lead scoring and lifecycle models
• Develop new attribution and tracking methodologies that measure the ROI of our integrated marketing programs (i.e. paid, organic, field events, nurturing programs, etc.)
• Ensure that marketing systems are integrated and deployed effectively, including funnel optimization, goal definitions, data tracking, measurement, and analytics
• Own marketing automation, campaign set-up, and email execution
• Be the subject matter expert for marketing, supporting tool selection, usage, troubleshooting, configuration, and enablement
• Deliver and maintain marketing training and resource materials, highlighting best practices and opportunities to increase efficiency
• Own processes for database growth, enrichment, data hygiene, governance and quality and data security and compliance with regulations, such as GDPR
• Work cross-functionally with Revenue Ops and sales leadership to coordinate reporting and dashboard creation for weekly, monthly, quarterly and annual reports

Required Skills and Experience

•  7+ years of experience in B2B marketing operations, revenue operations, or similar functions
• Extensive experience implementing and managing martech stack and processes
• Understanding and experience with analytics, data processing and lead flows
• Strong knowledge of MAP (Pardot preferred) and CRM (Salesforce)
• Extraordinary program management and communication skills and a consistent track record of working across sales, marketing and IT teams
• Superior analytical skills and the ability to compile, analyze and leverage campaign performance data to both identify new opportunities and optimize existing marketing campaigns
• The desire and ability to roll up your sleeves and get the job done
• BA/BS in marketing, business, or a related field preferred

Location: Boston, MA preferred - East Coast a must

What You’ll Get

• Highly Competitive Compensation and Benefits
• Flexible Work Options
• A fast paced, and rapidly growing start up work environment

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