Senior Marketing Operations Manager

At MNTN, we’ve built a culture based on quality, trust, ambition, and accountability – but most importantly, we really enjoy working here. We pride ourselves on our self-service platform and are constantly seeking to improve the user experience for our customers and scale for efficiency. Our startup spirit powers our growth mindset and supports our teammates as they build the future of ConnectedTV. We’re looking for people who naturally want to do more, own more, and make an impact in their careers – and we’re seeking someone to be part of our next stage of growth.

We are seeking a highly-skilled, experienced, and motivated Senior Manager of Marketing Operations to join our team and help us scale our marketing programs to meet the demands of our business. As the Senior Manager of Marketing Operations, you will be responsible for assessing our current usage of Marketo, defining strategies for lead management, and developing operational programs to scale. You will collaborate closely with cross-functional teams to optimize our marketing automation efforts, increase engagement, and ultimately drive revenue growth. This role will report to the Senior Director of Revenue Operations. 

What you will do: 

• In partnership with Marketing leads and stakeholders, develop and implement programs, processes, and metrics to support marketing outcomes and business growth.
• Develop marketing automation implementation plans for sales and product alignment, lead-to-revenue strategies, database requirements, and automation.
• Ensure cross-functional alignment with other revenue-generating teams - Sales and CS. Responsible for leading alignment meetings to successful outcomes
• Assess and optimize current usage of Marketo, recommend new features or integrations, and implement best practices.
• Create a comprehensive lead management strategy, including lead nurturing, segmentation, and enrichment, and own the health of the lead funnel.
• Design and implement lead scoring models based on behavioral and demographic data to prioritize leads for sales follow-up.
• Collaborate with marketing teams to create highly targeted and personalized campaigns that drive engagement, conversion, and customer retention.
• Develop and maintain a marketing automation roadmap outlining goals, KPIs, timelines, and resources needed to achieve success.
• Establish processes and best practices for marketing automation, including data management, list hygiene, campaign creation, testing, and reporting.
• Train and support marketing team members on the usage and best practices of Marketo and other marketing automation tools.
• Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.
• Stay up-to-date on industry trends, best practices, and emerging technologies related to marketing automation and CRM systems.
• Manage a Marketing Automation specialist.
  

What you’ll bring

• Bachelor's degree in Marketing, Business, or a related field
• 5+ years of experience in marketing, with a focus on marketing automation and demand generation.
• Proven experience with Marketo (certification preferred)
• Strong understanding of lead management processes, including lead scoring, nurturing, and segmentation.
• Demonstrated ability to create, execute, and analyze data-driven marketing campaigns.
• Experience working with CRM systems, preferably Salesforce, and integrating them with marketing automation platforms.
• Experience with lead routing software (LeanData, Chili Piper)Excellent project management, organizational, and communication skills.
• Ability to thrive in a fast-paced, dynamic environment, working both independently and collaboratively, managing competing priorities.
• Strong analytical and problem-solving skills, with a focus on continuous improvement.

MNTN perks:

• 100% remote  
• Open-ended vacation policy with an annual vacation allowance
• Three-day weekend every month of the year
• Competitive compensation
• 100% healthcare coverage
• 401k plan
• Flexible Spending Account (FSA) for dependent, medical, and dental care
• Access to coaching, therapy, and professional development

About MNTN:

MNTN provides advertising software for brands to reach their audience across Connected TV, web, and mobile. MNTN Performance TV has redefined what it means to advertise on television, transforming Connected TV into a direct-response, performance marketing channel. Our web retargeting has been leveraged by thousands of top brands for over a decade, driving billions of dollars in revenue.

Our solutions give advertisers total transparency and complete control over their campaigns – all with the fastest go-live in the industry. As a result, thousands of top brands have partnered with MNTN, including Petsmart, Build with Ferguson Master, Simplisafe, Yieldstreet and National University.

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