Senior Marketing Operations Manager

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Allegro Microsystems is seeking a Senior Manager of Marketing Operations with proven experience implementing and maintaining the MarTech stack that enables efficient operational scale and high-performance reporting. This role reports to the Director of Growth Marketing, and will be a member of our growing corporate marketing team supporting a company that is experiencing tremendous growth. This role requires deep understanding of all the technologies at play and creating processes, workflows, and global reporting initiatives to support Allegro Microsystems. We are looking to ramp demand generation activity quickly and need you to ensure that we have a solid foundation for growth at scale. This is an opportunity to shape and scale what marketing operations will look like at Allegro MicroSystems today and for the foreseeable future.

We're a data-first team that makes decisions based on facts. We are always looking for new technology that improves user experience, enhances conversion rates, or enables better visibility into what is/isn't working so that we can continuously optimize our budgets and focus. In this role, you'll work cross-functionally with our brand, channel and field marketing, communications, demand generation, and sales teams to develop best-in-class performance reporting and automation best practices.

We're looking to move fast and grow at a rapid pace, while having fun and learning along the way. If you're energized by researching, implementing, creating processes, and maintaining technology - and the data that moves between it - we'd love to hear from you.

Job Requirements

• 10+ years of experience in a marketing operations function in B2B high technology organization
• Deep understanding of marketing automation technologies - ideally, you've used more than one of HubSpot, Salesforce, ZoomInfo, Marketo, Pardot, etc.
• Experience in building complex workflows and automation to track investment, to pipeline and revenue, supporting marketing campaigns
• Hands-on understanding of Salesforce CRM as it relates to how marketing automation data is synced, stored, and updated
• Experience building automation workflows and performance reporting for remarketing initiatives and source-specific lead generation
• Experience in weekly, monthly, and quarterly reporting to executive leadership
• Understanding the B2B sales process and the demand generation waterfall
• Experience building and maintaining lead/account/product scoring and tiering models
• Proficient in data analysis and data hygiene practices with an understanding of what data is available in which system and how to bring that data together in a clean, synchronized fashion
• Experience working with content marketing functions to create tiered nurture flows

• Pardot or HubSpot & Salesforce Certifications - we understand learning on the job is invaluable, so a certification isn't a must-have
• Experience with multi-touch attribution tools
• Experience interfacing (from an operational workflow and technology perspective) with SDR/BDR team, nice to have, but not required.

Responsibilities

• Create, document, and optimize the integration of the existing marketing technology stack
• Support the research and implementation of new marketing technology (ABM, Chat Bot, Content Management, Project Management)
• Guide the strategy, execution and ongoing optimization of a lead/account scoring model
• Provide weekly/monthly/quarterly performance reporting on marketing campaigns and our funnel conversion rates
• Identify bottlenecks or opportunities for improvement
• Support the development of campaign assets and ensure campaign tracking is properly set-up
• Develop a database segmentation strategy to help manage growing touch points
• Work with the global marketing team to establish a communications calendar and ensure email lists meet HubSpot /GDPR compliance standards and are properly segmented for distribution
• Maintain oversight of lead data automation from various sources, while auditing the accuracy, completeness, and hygiene of contact information, including assignment rules, workflow membership, and other aspects that ensure no leaks in the funnel

At Allegro, we are committed to providing a harassment-free environment of mutual respect to fuel innovation through inclusive thought collaboration. Allegro is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, parental status, or any other basis covered by appropriate law. Allegro makes hiring decisions based solely on qualifications, merit, and business needs at the time.